IBM made some significant announcements this past year. One of them covered some big adjustments to its go-to-market strategy.

To break it all down, Shelby Skrhak speaks with Jessica Colello, IBM Public Cloud Sales Leader, Financial Services Market, about:

  • Adjustments to IBM’s go-to-market strategy
  • Why IBM Cloud for Financial Services is important for the channel
  • What partners need to have in place to talk to IBM clients about Cloud Financial
  • 3 types of partner benefits

For more information, contact Ben Chappell (ben.chappell@ingrammicro.com) or visit IBM Cloud Business Partner Accelerator and Learn and Earn.

To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk

Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.