Drago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN.  Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a few... Tune in for this delicious feast that is part 1 of our convo:

  • The various personal & professional experiences Jocelyn's had along the cultural continuum of Canada-Hong Kong-Shanghai
  • The importance of a third-person perspective in cross-cultural comparisons
    -  Where's the fun gone? The need to bring fun back into strategy
  • The role of truisms & the value of trends in crafting strategy
  • Creativity in its different manifestations in the West v China
  • Evolving nature of the comms business & the role of the collective business model

Dropping parts 2 and 3 later this week – stay tuned!