East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:* How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company. * It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos. * Build a culture where everyone is involved in creating and sharing content, which can lead to increased team engagement and motivation.