In previous episodes, I've shared honestly about how much speaking business I've lost because of the Coronavirus. In Episode 20, I share just as honestly about how much new business I've picked up because of three speaker business truths I practice in my business.

You can practice these truths in your speaker business as well. What's more, these three truths are core to the step-by-step marketing strategy we teach at the Paid to Speak Conference.

An Inside Look at This Episode: 1) Speaking is a RELATIONSHIP business

• Marketing your speaker business is similar to dating with an eye towards marriage
• It's about learning, caring, giving, and serving
• It's about providing solutions even before you get hired
• Marketing your speaker business takes time
• Stick-to-it-tiveness is your greatest competitive advantage

2) Speaking requires NICHING (especially at first)

• You can niche by topic
• You can niche by industry
• You can niche by both
• When you niche by industry, you can get to know decision-makers and get to know when key decisions are made

3) Combining TIMING and YOUR SOLUTIONS is huge to getting booked and paid as a speaker

• Because relationships with decision-makers are built as you provide solutions...
• And because niching allows you to get to know when key decisions are being made...
• You can offer POSITIVE SOLUTIONS at the RIGHT TIME for a profit

Paid to Speak Conference: 3 Reasons Why This is the BEST Year to Attend the Killer Keynote Conference, the Paid to Speak Conference, or both!

Episode Resources: * 9 Ways to Get Paid as a Speaker * 5 Keys to Creating a Speech That Pays * Got questions? Submit them here * Paid to Speak Conference and Killer Keynote Conference

Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post.

Until next time, continue to move from #DREAMtoDO as a speaker.