How Much Should I Charge for Online Personal Training?

Why Price Is NOT the Reason Your Coaching Isn't Selling

If you've been wondering how much to charge for online coaching — or worse, thinking about lowering your prices to get more clients — this episode is your wake-up call. Beverley Simpson breaks down the real reason coaching programs don't sell (hint: it's not your price), walks through the three-offer model every coaching business needs, and shares her Model Pricing Framework so you can finally charge what your transformation is actually worth.

What You'll Discover:

  • Why "I can't afford it" almost never means what you think it means

  • The three-offer structure every profitable coaching business needs (premium, accessible, and low-ticket)

  • The three traps keeping most coaches undercharging: commodity pricing, imposter syndrome, and fear-based pricing

  • How value is actually determined — and the four levers you can pull to make your offer irresistible

  • The value ladder: DIY → Done With You → Done For You (and how to price each tier)

  • Why your coaching needs to be positioned as a need, not a luxury

  • How to use low-ticket front-end offers to create buyers who become premium clients

Key Timestamps

  • 00:00 — Introduction: Price is not the reason your coaching isn't selling

  • 01:45 — Who this episode is for (and the questions it answers)

  • 03:10 — The three-offer model: premium, accessible, and low-ticket

  • 06:00 — What your clients really mean when they say "I can't afford it"

  • 08:30 — The Model Pricing Framework explained

  • 10:45 — Trap #1: Pricing on commodity (the banana stand analogy)

  • 13:00 — Trap #2: Imposter syndrome and why it leads to undercharging

  • 16:20 — Trap #3: Pricing on fear instead of values

  • 18:00 — The four levers of perceived value

  • 21:30 — The value ladder: DIY, done with you, done for you

  • 26:00 — Positioning your offer as a need, not a luxury

  • 29:00 — How to build low-ticket front-end offers that prime premium clients

  • 33:00 — Wrap-up and next steps

Resources & Concepts Mentioned

🎯 Ready to see the full system?
Join my FREE Simple Scaling Workshop → How I Turned $9 Into $50K Months:

https://ptprofitformula.com/simplescaling

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Connect with Beverley

MORE FREE RESOURCES:
Connect on Instagram: / bsimpsonfitness
Connect on Facebook: / onlinefitnessmarketing

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