What's In This Episode: * What is conversion in this context * The 2 big pieces of conversion moments in building your online business * The 5 elements of a conversion machine + Your website and the core pages that you need + Your list-building efforts to grow your audience + Your email marketing and why it’s one of the most powerful tools to convert a lead into a buyer + Your product suite and why you need a mix of products + Your messaging and the importance of delivering the right message at the right time to convert your leads into the right offer * How I find great success in email marketing * How we develop a strategy to serve people at multiple places on their journey with our legal templates * The key to creating your product suite * The kind of messaging that we use in the marketing side of building a business * Why getting all of these things working in sync will make your conversion machine humming

Extra Resources From Today’s Post * BADA$$ Online Marketing University™ (BOMU™) * Legal Templates * FREE Privacy Policy Template * BADA$$ Online Marketing™ Membership