In this episode, I'm going to talk about how to optimize online advertising campaigns. Optimization is one of the most boring words in online marketing. It is such a complicated word and it's scares a lot of people away. But marketing is all about numbers. It’s a numbers game and thousands or millions of ads per day are thrown away.

We're hoping to make some profits from it so we need to understand the data. Everything about optimization comes down to: “cut the red, grow the green.” All we're looking at is cutting out what's not working and doing more of what is working so that we can make money. We need to understand that optimization is all about the numbers and strategies.

So stay tuned as I will show you exactly how I optimize ad campaigns. Let's get it.

Key Takeaways:

• Know the numbers of your business (02:41)
• Optimization diary (03:42)
• The art and science of optimization (06:16)
• Interests in YouTube advertising campaign that you should know (09:12)
• Understand what the data reveals (14:34)

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