In this conversation, Makoto Kern discusses his journey as an entrepreneur and the challenges he faced in the early stages of his career. He shares how he found his first gig on Craigslist and the project he worked on for Turtle Wax. Makoto also talks about the importance of user testing and the common mistakes software startups make when launching. He emphasizes the need for a strong team and a good process in product development. The conversation then shifts to the topic of market cycles and the strategies companies should adopt during downturns. In this conversation, Makoto Kern discusses the importance of taking risks and reducing risk in business, the challenges of implementing new processes in companies, the value of being direct and honest in client relationships, the benefits of traveling with kids, and the key to living a fulfilling life.

Takeaways

• Hustling and constantly seeking opportunities is crucial for success as an entrepreneur.
• User testing is essential in building successful software products.
• Software startups often make the mistake of not involving users in the development process.
• Building a strong team and having a good process are key to successful product development.
• Companies that continue to innovate and invest during downturns are more likely to come out ahead of their competition. Taking calculated risks and reducing risk is crucial for business success.
• Implementing new processes in companies can be challenging, but it is important to be direct and honest with clients.
• Traveling with kids can be a valuable experience that opens their eyes to different cultures and perspectives.
• Living a fulfilling life means being excited and motivated to start each day and focusing on improving the areas that make you unhappy.

Chapters

• 00:00 Introduction and Makoto's Journey as an Entrepreneur
• 03:06 The Importance of User Testing in Software Development
• 06:54 Building a Strong Team and Process for Successful Product Development
• 16:01 Navigating Market Cycles: Strategies for Downturns
• 28:37 Implementing New Processes and Being Direct with Clients
• 33:10 The Value of Traveling with Kids
• 45:59 Living a Fulfilling Life

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