Wayne Hemingway MBE is a bit of legend. Founder of the infamous Red or Dead fashion label in the 90's, he now heads up Hemingway Design with his wife Gerardine, who are both on a mission to improve the things that matter in life. The recently launched Good Business Festival is a true testament to that commitment. Thanks to being in lockdown with my kids, I actually recorded this one in my car to get out the house. See if you can tell the difference!