What is the difference between influence and manipulation? Many people define them the same way—but that’s a mistake. They are fundamentally different. Bog Burg explains why in this episode of Negotiations Ninja. Bob Burg got his start as a radio broadcaster, had a stint on tv, and then dove into sales. He is the co-author of The Go-Giver series, written with John David Mann. They wrote the books in story-form to convey the idea of giving versus getting in sales. But they also talk about the difference between influence and manipulation. Listen to learn more!

Outline of This Episode * [2:18] The difference between influence and manipulation * [6:18] Learn how to master your emotions * [11:55] How to practice emotional management * [15:11] The importance of having a mentor * [16:54] See things from the other person’s perspective * [22:23] The most influential thing you can do * [24:17] Above all—communicate with empathy

Resources & People Mentioned * The Art of Talking So That People Will Listen * The Go-Giver * Go-Givers Sell More * The Go-Giver Leader * The Go-Giver Influencer

Connect with Bob Burg * The Go-Giver Website * Bob’s Website * Follow on Facebook * Connect on LinkedIn * Follow on Twitter

Connect With Mark * Follow Negotiations Ninja on Twitter: @NegotiationPod * Connect with Mark on LinkedIn * Follow Negotiations Ninja on LinkedIn * Connect on Instagram: @NegotiationPod

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