Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna interviews music industry veteran publicist William Luff to talk all things related to working in music, the behind-the-scenes of being a music PR, handling career transitions and potential PR nightmares.

William tells the listeners an intense moment of his personal life in which he was fired, but managed to take a lesson from it: learning that “endings are always new beginnings.” William also shares his strategy when dealing with ‘PR nightmares’ and how he applies the ‘4Bs’ of Public Relations to control the situation for his clients/artists. Tune in!

Key Highlights

• How William started in the music industry, got his dream job only to be frustrated with a sudden lay-off and what lesson he took from it;
• How William sees the music industry nowadays, and how new people working in this area – publicly or behind-the-scenes – should see it also;
• William shares the ‘4Bs’ strategy when he is dealing with a negative situation happening to one of his clients/artists, and how you can apply it to your own personal and professional life.

Powerful Quotes by William

• “The music industry is obviously hugely about who you know, in many ways. But the most important thing is: it’s what you know.” – William Luff

Follow William!

Instagram: @wilfulwilliam

Follow Anna!

Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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