What did dairy checkoff achieve in 2025—and where is the industry headed next? In this episode of Your Dairy Checkoff Podcast, dairy farmer and DMI Chair Marilyn Hershey sits down with DMI President and CEO Barb O'Brien to reflect on the past year and look ahead to the opportunities shaping dairy's future.

From record-breaking exports and rising consumer demand for protein to cutting-edge science and new product innovation, O'Brien and Hershey reflect on 2025. Unpack how checkoff investments are driving growth, building trust and how dairy can help be a solution for health, sustainability and modern lifestyles.

Listen now to hear how your checkoff is building momentum and creating new opportunities for dairy.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.

Host & Guest:

· Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc.

· Guest: Barb O'Brien, President and CEO of Dairy Management Inc.