Kimberly Crowder is back with another guest appearance! Kimberly serves as the Marketing Director for the Indianapolis Public Library and her team recently finished the library’s website redesign. On today’s show, she shares the process of how the new website came to be and how she sourced information from visitors to get the website functioning the way they needed it to.

Key Takeaways:

• Kimberly is back on the show to give an update about the website redesign she was overseeing for the Indianapolis Public Library.
• Kimberly launched the fresh new site two days ago and has been getting feedback both from the staff and the public.
• Why does the website not have a home page slider?
• Through research and customer insights, it was found that having a search feature front and center can help website visitors find their information more quickly without having to click around and get lost.
• Kimberly employed a third-party consulting firm to help them with their website because this was not her staff’s area of expertise.
• What is a wireframe and what does it look like?
• How did they decide what content to keep vs. what content to get rid of?
• What were some of the biggest things Kimberly discovered after doing a survey from the library’s visitors and supporters?
• Is the website ADA (Americans with Disabilities Act) friendly? Yes, it is!

• How did Kimberly decide what content goes where?

• Quick announcement: Are you struggling with your library’s current website? We have a webinar to help you through this process!

• Has Kimberly done any heat mapping or user testing on the website?
• Kimberly explains how Algolia helps users find what they’re searching for.
• How long did this website redesign take and how much did it cost?
• If Kimberly had to go back in time, what advice would she have for herself?
• It’s important to manage expectations so that everyone on the team is on the same page.
• What’s next for the website?

Mentioned in This Episode:

Meetpiola.com/library-figures

MeetPiola.com/webinar

Indypl.org

Kimberly on LinkedIn

Email Kimberly: Kimberly.Crowder@live.com & KCrowder@indypl.org

Algolia.com