Get to know us! This episode of PAREd Talks is all about PARE principal Peter BG Shoemaker—the guy who clients discover is often asking the sort of difficult, awkward, and occasionally out-of-left-field sorts of questions that catalyze strategic coalescence, ensure product differentiation, bake-in customer-thrilledness (a real term, at least at PARE), and every once and a while change everything. In a wide-ranging interview, Steffany Hollingsworth poses a series of questions, the answers to which, offer listeners insight into how and why the PARE team is the way it is, and what that means for our clients.

More than a biography (or an autobiography), these thirty minutes also make clear why PARE enjoys the sort of unique combination of talents and personalities that make the studio what it is. But even more importantly, it offers a clear and distinct perspective to those interested in design as a deeply-rooted and often transformational undertaking.

Send your comments and questions to studio@parestrategies.com. And thanks, thanks, thanks for listening.