Learn how Disney listened to (and watched!) how Disney fans engaged in the parks on Social Media, and used that information to cater to them to provide a more magical experience. Listen now and discover: * How one Instagrammer turned the Purple Wall into a phenomenon and how Disney created an entire product line around it * Disney’s struggle to remain relevant with millenials and how they changed their marketing for a tech-oriented generation * How Disney capitalized and monetized the Purple Wall phenomenon * The ways Disney made the entire park experience entirely Instagrammable and social currency for their peers * The way Disney makes the entire experience immersible (like with the Play Disney Parks App)
Your small business takeaways: * How you can capitalize on what your customers are asking for * Look at the micro-trends and habits of your audience - how are they consuming content and tailor your content to that * Strategies to get better understand your audience, their interests, and how to connect with them
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