Lincoln Ritter, director of engineering at Animoto, shares how they use data to make more informed product decisions.

Here's what to listen for:

• 02:01 What can we do with data?
• 04:21 Why should a company care about data and trends?
• 08:02 How can you become more data-driven?
• 12:28 How can you get more people involved in caring about data?
• 16:41 What are the tradeoffs when it comes to agility in software development?
• 18:29 How do you combat paralysis and help people on your team understand the data better?
• 20:58 Is data-supported a better term than data-driven?
• 22:50 What’s the difference between data engineering and data science?
• 24:59 How do you get data in the right format?
• 25:59 What kind of question might you have that requires information from multiple sources?
• 30:13 How do you decouple, consolidate, and keep data separate?
• 33:01 Do you think real-time data is necessary?
• 35:06 How would Animoto look at data and make a product decision?
• 39:04 When is split-testing useful and not useful?