Even if you don’t consider yourself a natural-born writer, ANYONE can learn key copywriting principles and use them to jumpstart your business. It’s one of the most valuable skills you can have!
But first, what is copywriting anyway?
Copywriting is the art and science of using words to get people to take your desired action.
It’s about helping your prospective clients feel deeply seen and heard. The more personal you get, the more connection you’ll form with your ideal customer, and ultimately, the more conversions you’ll get in your business!
My guest today, Kelsey Formost, is a copywriting expert who teaches entrepreneurs how to write words that sell. Whether you’re writing for your website, your email list, or even your social media captions, Kelsey helps you break it all down into actionable steps, demystifying the sometimes-overwhelming task of writing for your business.
Learning some key copywriting skills will definitely increase your conversions and make you a more effective communicator, but it goes deeper than just “more sales”. Kelsey’s mission is to help her students feel deeply seen and heard in the echo chamber of the internet. It’s about feeling confident and empowered every time you sit down to communicate with your audience!
What you’ll learn in this episode:
- How to improve your writing if it’s not your natural talent
- The 10-minute tip to help you find the exact words that speak to your Ideal Customer Avatar
- The most important, fundamental copy principle you need to know
- How to create a value proposition and let people know why they should care about what you have to say
- The #1 mistake people make on their website copy
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Links + Resources Mentioned in this Episode:
- See Kelsey’s free tips here
- Copyhackers
- Ashlyn Writes YouTube channel
- Join Kelsey’s Signature course, The Copy Class, here!
- Sign-up for my FREE blogging masterclass called 3 Behind-the-Scenes Secrets to Profitable Blogging in 2020 and Beyond if you’re willing to invest just 60 minutes to get FULLY up to speed on how to turn your blog into a six-figure business.
- Get a free 30-day trial of ActiveCampaign, my favorite email service provider, here!
- The Hemingway App
- Big Magic by Elizabeth Gilbert
- Magic Lessons Podcast by Elizabeth Gilbert
- Follow Kelsey on Instagram @kelsey.writes and visit her website
- Follow me on Instagram @katekordsmeier and @rootandrevel
More Ways to Enjoy Success with Soul
- Download a transcript of this episode
- Download on Apple Podcasts
- Email me new episodes
- Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.
EPISODE CREDITS:
Produced by Danny Ozment at https://emeraldcitypro.com