07: I sat in Starbucks night after night for hours on end writing a business plan. Looking back, there were many more important things I could’ve been doing. But there I was, in blissful ignorance, doing the only thing I knew to do as a 20-something starting her first business. So focused on growth and marketing, I didn’t realize I was inadvertently tapping into two of the most powerful ingredients for success. Just be ignorant (and okay with it).

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