We seem to be addicted. Not to coffee, but to coffee loyalty programs. Whether it's a card or points on the POS, we can't imagine running a business without them. But what if cards and programs don't actually create loyalty? Today we are chatting about mindsets and practices as it relates to achieving true customer loyalty and why what we have accepted as a means to that end has really led us astray.

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chris@keystotheshop.com

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