Thinking, Fast and Slow - by Daniel Kahneman
This book is the bible of human behavioural psychology. Author Daniel Kahneman won the 2002 Nobel Prize due to his work on Prospect Theory, a big part of this book. The book is so dense we'll need to cover it over two episodes.
This week we will learn about:
System 1 - which operates automatically and efficiently,
System 2 - which allocates attention to effortful activities.
And - that our brain has limited resources making us irrational, and prone to biases such as:
the law of small numbers
anchors
availability
base rate neglect
Linda effect
regression to the mean.
Thinking Fast and Slow features highly in our top 50, for the full list download for free at: www.whatyouwilllearn.com/top50
Grab a copy of the book here: https://www.bookdepository.com/Thinking--Fast-and-Slow/9780141033570/?a_aid=adamsbooks