Brad Post, Create the Movement

Josh Rich, Create the Movement

Josh Rich, Create the Movement: Good morning everyone! Thank you for joining us for another edition of Create the Movement Marketing Tip podcast. I’m Josh Rich. I’m here with Brad Post.

Brad Post, Create the Movement: What’s going on Josh? How are you, sir?

J: Doing great Brad. How are you?

B: Good, good.

J: Well, Brad, today we’re going to be talking about Google Analytics, and kind of the benefits of that especially for small businesses. So, I’m going to let you talk about, kind of, getting it set up. And I think the biggest benefit, we’ll say, is it’s free.

B: Absolutely, yeah. So, every single one of our websites that we build we include the Analytics, Google Analytics. Just because, Google Analytics, like you said, is free. You can set it up. It’s very easy. You get a UA code. You put that UA code on their website. We use WordPress, and usually it’s a pretty easy, standard way to put in that UA code. And then, it basically starts tracking, you know, their visits, and you’ll probably go into that a little bit more. It tracks, you know, pretty heavily tracks everything that’s coming to their website, how it’s coming, that type of stuff. And just encourage, just to be able to track that because

J: Right. Because it’s free. It’s pretty easy. Just grab that UA code, put it on the home page, and then let it do its magic. Pretty much.

B: Yeah. Right.

J: Yeah. And you can track basically anything you want to using Google Analytics which is great. One really important thing that everyone should be doing on Google Analytics is using Goals.

B: Okay.

J: There are kind of four main areas that you can use Goals to do

B: And you set that all up within Google Analytics?

J: Yeah. Once you put that UA code in there, you kind of get your account set up. All you have to do, is on the left tab there, you just go to Conversions, and that first one is Goals, hit that drop down area, and then go to Overview. And you can just set up your goals right there.

B: So, our listeners aren’t necessarily looking at Google Analytics right now. But, so if they’re in there, on the left-hand side they have different areas that you can look at.

J: Right. That’s how it is as of today. Two months from now, who knows what it’s going to look like.

B: Yes.

J: But, today that’s how it’s going to go. And so, like I said, there’s four main areas that you can set up goals within Google Analytics. The first one is destination. That’s basically going to track every time that someone goes to your Contact Us page. You’ll set that up there, and it will give you the number of how many people actually go to that page. It will also show you the funnel of where they came from. So, if they went to the Home page, and the About Us page, and then went to the Contact page, it will kind of give you that mapping. You can kind of know how they’re travelling. So, the good thing about that is that you can see, if you really want to drive traffic to that Contact Us page, or to, like, the Buying page, or whatever the goal of your website is, then you can kind of see if you have 10 people that go to your Contact page, and the About Us page, and then to the Contact page. And five people out of that 10 get hung up at the About Us page, you know there’s something wrong with that’s kind of preventing them. Some sort of a roadblock there. So, you can go through and kind of figure that out.

B: Need more of a call to action there.

J: Yes, exactly. Make that destination that you want more clear on kind of that roadblock. So, you can remove that.

B: Okay.

J: The second type is a duration. Which is pretty easy. You just figure out, if it takes 2 minutes for them to read all of that information on the given page that you want to, set that duration goal, so that you know whenever people are hitting that mark, and where they’re missing it.

B: Okay.

J: The third one is going to be pages per visit. So, this is...