Brad Post, Create the Movement

Liz Montgomery, Create the Movement

Brad Post, Create the Movement: All right! This is another addition of Create the Movement podcast. My name is Brad Post. And I’m sitting here with Liz Montgomery.

Liz Montgomery, Create the Movement: That’s right.

B: Liz, how are you doing today?

L: I’m doing excellent. Thank you.

B: Awesome. Well, we talked last week, kind of about, when a new client comes to us, what we look at. Right? What do you want to talk about today?

L: Well, we talked about what we assess initially with them. So, today we’re going to talk about, now that we’ve gathered all that research and information from them, and from their online presence we see what reputation they have and so on. Now, we go, “Okay. What is the best way for us to create a marketing strategy for them? And what tools do we have to do that with?”

B: Okay. Perfect.

L: So, we’re going to talk through those.

B: Kind of the marketing strategy. I think one thing about talking about their marketing strategy is there’s a lot of services that we can offer. Right? And those are…we kind of broke it down into seven different services, for the most part?

L: Yes.

B: Which are: websites (kind of their overall website), and I’m looking this up because. So, kind of the way we do business we have seven different things that we look at. We have seven different core values as a business. We have seven different services. There’s seven different colors in our new logo. And so, to kind of break down the services we have: search engine optimization, paid advertising, search engine marketing, content (which is blog posting), web design, branding, social media, podcasting, video development. I think that’s seven. Right?

L: I think that’s seven. Yeah.

B: And a lot of it depends on the client’s budget. Right?

L: Okay. Yes. Definitely.

B: Because, you know, we could offer them all of those services. And the next thing you know they’re like

L: “I only had $30 to spend this month!”

B: Exactly!

L: I don’t know if I can cover all of those services.

B: So, that’s kind of the first thing we look at is, and you know, let’s talk about your marketing budget. A lot of companies don’t really have that. Some of them do; some of them don’t. They’re just like, “I don’t really know what we’re willing to spend.” So, I think we just kind of look at that and, you know, offer the services, and base it on what research we did. Right?

L: So, yeah, once we have an idea of their budget, then we can say, “Okay. Here are the seven tools that we have that we can apply to your online marketing campaign, or online marketing presence.” And then, we want to look at what the business is, and which services are going to benefit them the most. So, like for, get the most bang for their buck.

B: Right.

L: So to speak. Right? Is one type of business going to need more social media services, or is another type need more web design? For example, I think I said the other day, like a, someone who makes dresses for dolls. A doll dress making company.

B: Okay.

L: They’re going to want an Instagram, a Pinterest. They’re going to need a lot of image-driven content. So, folks can see what they’re creating, and what they’re making. They’re also probably going to need an online store, if they plan on shipping online. Whereas, like, and I’ve maybe used this example before, an attorney, who is like an aviation attorney, okay? And they get all of their business from referrals. So, different airlines say, “Well, we only use these ten attorneys for the service.” And they’re on that list. So, for them, because the CEO of American Airlines isn’t going to be looking for their attorney in the search results online, right? Or on Facebook, necessarily. They’re going to that list. Then we want their website, their money, to be invested in a beautifully built, engaging website. That the design is nice. The user interface is nice. And it’s getting all of the quest...