Create The Movement #1 Podcast

Brad Post - Welcome to Create The Movement Podcast. My name is Brad Post and I’m here with my co-host Liz Montgomery. Liz how are you doing today?

Liz Montgomery - Hello. I’m doing excellent thank you.

BP - Good. Well this is our first podcast. What do you want to talk about today, Liz?

LM - I would like to talk about, why...why podcasting Brad Post?

BP - OK. Well let’s talk about that Liz. Just to kind of give you a little history of the process that we went through on podcasting was about a year to a year and a half ago, we are an online marketing company, Create The Movement. We work with attorneys nationwide, a lot of small businesses, non-profits and about a year to a year and a half ago...no, probably two years ago I started looking at a new way to market clients. We were doing SEO work and social media and we still do but I started diving into some inbound marketing, HUBSpot, infusionsoft, email drip campaigns and those types of things. I started doing a lot of research on that, then at the same time I was looking at podcasting. So that’s when I started diving into podcasting. I kinda landed more on that. We are still planning on implementing some inbound marketing in the future but podcasting is where I landed.

LM - So the next step for your attorneys and small businesses.

BP - Right.

LM - Tell us a little bit about the history of podcasting and how did it even come about?

BP - With podcasting, back when apple released the ability to have podcasting back in 2005 I think it was. Itunes 4.9 according to wikipedia. Technology hasn't really caught up to it yet. You really had to have a computer, you had to go to itunes, then you had to go and download the podcast onto your computer, then you had to push play and make sure you had speakers on your computer in 2005. So podcasting really didn't catch on. A lot of people weren't doing it yet. Well now, today technology has really caught up to itself. Everyone has a smart phone, right Liz? Everyone has the ability to listen to podcasts on their phone. While they are mowing the yard or while they are cleaning the dishes or doing laundry. Right, Liz? Didn’t you say that your husband listens to podcasts?

LM - Yes, he wonders around the house with an earbud in his ear. Which is great because if he doesn't respond to you can’t take it personally because he just can’t hear you, he is listening to a podcast.  It can make for an eventful afternoon. Hopefully there are no emergencies happening.

BP - But it’s great because you can listen to it wherever you go. On your drive, your commute to work. Most all 2015 vehicles now have wifi so they have the ability to have podcasting in it.

LM - Excellent. So you can be driving and instead of a whole audio book or something to that nature you are getting these tidbits of information, maybe entertainment while you’re moving from one place to another. So that’s kinda what’s happening with podcast today, right? Is there more to that?

BP - Right, so with podcasting today. There was a very popular podcast and a lot of people know caled This American Life by a guy named of Alex Blumberg. He was the executive producer if that. In August 2014 he started a company called Gimlet Media and so Alex was very good at storytelling so he started a podcast called Start Up. Somewhat being a startup company I started listening to it. Listening to him telling a story, him being a good storyteller it was intriguing. And the podcasts weren’t very long, like twenty to thirty minutes. I figured, eh, I can give him twenty minutes. So I started listening and got really inspired because he is kinda building a network of podcasts. In season two episode one Ford Motor Company started advertising on it. You and I listened to it and it was not your typical advertisement or a motor company. I’ll have you talk about it here in a bit.

LM - Right. That’s the biggest difference that I notice is that advertisements can be...