Mister Beacon: Recent Episodes

Stephen Statler

Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing.

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This week on the Mr. Beacon podcast we have Steve Gorretta, VP of Marketing at Rigado. We’ll talk about Rigado's Cascade Bluetooth gateway, navigating the complexities of IoT deployment and its transformative impact on industries like grocery. Gain insights into managing IoT data with scalable software solutions and driving efficiency. Join us as we unravel the future of IoT deployments and the crucial role of management solutions in industry sustainability.

Steve’s Favorite Songs:

Power of Love by Huey Lewis And The News: https://www.youtube.com/watch?v=-UQFBtHEFJ8
I Get Around by The Beach Boys: https://www.youtube.com/watch?v=wREBD2og5iY

Nine In The Afternoon by Panic! At The Disco: https://www.youtube.com/watch?v=fvUq3sBEm1A

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This week on Mr. Beacon, we interview Marty Beard, Co-Founder/CEO of alwaysAI. The company employs computer vision for practical AI solutions, focusing on areas like mining efficiency and retail enhancement while addressing privacy concerns. We discuss the significance of multimodal AI and compare alwaysAI with ChatGPT. Join us as we explore the evolving landscape of technology, strategy, and philosophy, envisioning a future shaped by AI and Computer Vision.

Marty’s 3 Favorite songs

Tangled up in Blue, Bob Dylan: https://www.youtube.com/watch?v=QKcNyMBw818

So What, Miles Davis: https://www.youtube.com/watch?v=ylXk1LBvIqU

Grateful Dead (various works)

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Join us on Mr. Beacon as Thaddeus Sergura, VP of Data Products at Wiliot, discusses the transformative power of ambient IoT in retail, live from NRF. Explore how low-cost devices revolutionize data acquisition, replacing unreliable inventory methods. We’ll challenge handheld scanners' efficiency and debate the pros and cons of subscription models. Reshape retail experiences and redefine industry standards in this must-listen episode for tech and commerce enthusiasts.

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This week, guest Curt Schacker, Co-Founder of TrackVision AI, joins us to discuss supply chain visibility. Discover how TrackVision AI tackles challenges through EPCIS 2.0 and Digital Link, promoting interoperability and simplifying collaboration.

Explore applications like food safety and carbon tracking, challenging traditional methods. Curt's insights, inspired by his work on the Hubble Space Telescope, shed light on the evolving tech landscape. Illuminate the future of supply chain with TrackVision AI on this week’s episode!

Curt’s Top 3 Songs:

A Day in the Life, The Beatles: https://www.youtube.com/watch?v=usNsCeOV4GM

Baby Blue, Bad Finger: https://www.youtube.com/watch?v=xbILy-bCN4M

Sunday Morning Coming Down, Johnny Cash: https://www.youtube.com/watch?v=P9DuLnd7Tqw

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This week on Mr. Beacon, we delve into the world of RFID innovation with Pierre Muller from EM Microelectronic. Recorded at the AIPIA SHOW in Amsterdam, we explore EM Microelectronic's roots, UHF and NFC dynamics.

We cover topics ranging from dual-frequency chips, sustainability in smart packaging, and the RFID RAIN Alliance's role. Uncover the intricacies of the semiconductor industry, and potential synergies between competing RF technologies.

Pierre’s Top 3 Songs:

Mack the Knife by Louis Armstrong: https://www.youtube.com/watch?v=28ULUQgxJ5M

Is This Love by Bob Marley: https://www.youtube.com/watch?v=co2FK0WbXX0

In The End by Linkin Park: https://www.youtube.com/watch?v=-mZURD3LAW0

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In this episode of the Mr. Beacon Podcast, Dominique Guinard, VP of Innovation at Digimarc, discusses the concept of Digital Product Passports (DPP). With the potential to disrupt the US, DPP originates from the EU's commitment to carbon neutrality by 2050, DPP empowers consumers with vital information on product carbon footprints, revolutionizing conscious consumerism.

Dominique explores the shift from a "nice to have" to a "must have," impacting global brands and combating greenwashing. We’ll uncover DPP standards, such as GS1, and how it authenticates transactions, providing a guide to navigating sustainability, digital innovation, and the future of informed choices. Stay ahead with Mr. Beacon!

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Welcome to the Mr. Beacon Podcast! In this episode, Amir Khoshniyati, VP and GM of IoT Business at Identiv, discusses the latest in RFID and IoT innovation. He shares updates on Identiv's business, the launch of their cloud software, bitse.io, and highlights the company's evolution from access control. Amir delves into the dual focus on RFID and IoT devices. The conversation explores battery-assisted pixels, asset tracking in various industries, and Amir's involvement with the nonprofit Gentlemen of OC.

I recommend that you check out the website. https://gentlemenofoc.com/

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This week on Mr. Beacon, we explore healthcare tracking tech with Andreas Stavropoulos. Director of Product at Vizzia Technologies. Learn how he creates cutting-edge software, ensuring transparency in healthcare. Discover real-world scenarios, information transmission methods, and innovative use cases like asset tracking. Uncover challenges hindering RTLS adoption and the revolutionary role of Bluetooth tags in medical supply billing.

I hope you enjoy this episode with Andreas, I found it fascinating. And if you want to read more about Andreas’ transition from Architecture to hospital IoT software products, check out his Substack here: https://www.wiredandinspired.co/p/how-architecture-prepared-me-for-product

Songs:

Wide Open Spaces by the Dixie Chicks https://www.youtube.com/watch?v=5Qgt2ODdwEU
Into The Great Wide Open by Tom Petty https://www.youtube.com/watch?v=dqIgErOT6hg
Emmylou by First Aid Kit https://www.youtube.com/watch?v=dxp6sdHJ8kA

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This week on Mr. Beacon we have Ollie Smeenk, co-founder of SODAQ, back on the podcast. SODAQ is a Netherlands-based IoT hardware company that makes thin-powered tracking and sensing tags that improve medicine and asset monitoring. Ollie discusses the advantages of NB IoT over regular cellular networks for IoT applications as well as SODAQ's business model. Ollie shares his vision for the future of IoT tracking technology, including printable solutions and mobile phone gateways. We hope you enjoy this conversation!

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This week on the Mr. Beacon Podcast we welcome IBM's Wiggs Civitillo to discuss IBM Food Trust. This innovative project, powered by blockchain technology, enhances food safety and sustainability in supply chains. Explore the impact of GS1 and EPCIS standards, as well as the collaboration with iFoodDS, poised to revolutionize global food traceability.

Song links:

“And Your Bird Can Sing” by The Beatles: https://www.youtube.com/watch?v=9g2eU9YGwWQ

“Amo Soltanto Te” by Andrea Bocelli and Ed Sheeran: https://www.youtube.com/watch?v=CZeciQCNU4c

“Forever Like That” by Ben Rector: https://www.youtube.com/watch?v=VZAtb8FT9QQ

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Welcome to the Mr. Beacon Podcast! Gery Pollet, Founder of Blyott, is back to discuss his mission to revolutionize healthcare equipment tracking. Blyott's innovative Bluetooth tags address healthcare's unique challenges in a 9.5 trillion-dollar industry. They offer heat-resistant tags, paper battery tags and tiny tags. Discover implementation challenges and a compelling use case. Join us in this discussion on Blyott's role in healthcare innovation!

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In this Mr. Beacon episode, we delve into Quick Service Restaurants (QSR) and how the IoT is revolutionizing them, featuring insights from independent consultant Rick Buttner. We discuss QSR efficiency, supply chain tech, and the pressing FSMA 204 deadline, shedding light on how IoT is reshaping this dynamic industry.

Song links:

Hotel California, The Eagles: https://www.youtube.com/watch?v=n04BL8pzFc8

Stairway to Heaven, Led Zeppelin: https://www.youtube.com/watch?v=qHFxncb1gRY

I Can Only Imagine, MercyMe: https://www.youtube.com/watch?v=fajw_f44sc0

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This week on Mr. Beacon, we're talking with Garrett Kinsman, Co-Founder at Nodle, a company revolutionizing networks of IoT devices. Nodle connects physical and digital worlds using smartphone and Bluetooth tech. Nodle keeps data decentralized while rewarding users/contributors with crypto. Learn about their new N1 prototype, an IoT device with a sticker form factor. If you're into wireless networks and IoT, don't miss this episode!

Song links:

Viva la vida (ad) - Coldplay: https://www.youtube.com/watch?v=O3mYc1m3lsM

Stay Crunchy - Ronald Jenkees: https://www.youtube.com/watch?v=lg8LfoyDFUM

Random Album Title - Deadmau5: https://www.youtube.com/watch?v=rf2O5A2e5D4

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In this episode of Mr. Beacon Podcast, I chat with Julie McGill, VP of Supply Chain Strategy at Trustwell, exploring food safety and traceability. Trustwell links food and data for better supply chain control. Learn about traceability, recalls, and protocols ensuring safe food. We’ll talk about EDI, Blockchain, FSMA Section 204, and much more on this episode of Mr. Beacon!

Song links:

“Do You Know What It Means To Miss New Orleans” - Rosemary Clooney: https://www.youtube.com/watch?v=9LwaTQtxtWw

“Superstition” - Stevie Wonder: https://www.youtube.com/watch?v=0CFuCYNx-1g

“Rock This Town” - The Stray Cats: https://www.youtube.com/watch?v=m-a6ct8aalg

This episode we have on the Senior Product Marketing Manager from Bluetooth SIG, Kayla Myrhow, and together, we're diving into a rapidly growing segment of IoT which is changing retail and spreading the connectivity that is a back bone of ambient IoT; Electronic Shelf Labels (ESLs) powered by Bluetooth technology.

From discussing the Bluetooth ESL standard, its secure and stable attributes, to exploring the adoption of ESLs in the US market, we'll journey through the projections that estimate ESL installations ranging from tens of millions to hundreds of millions by 2028. Our discussions will span the use cases for ESLs in retail, from dynamic pricing and precise inventory control to captivating promotions and enriching customer shopping experiences.

We'll delve into the world of deployments, uncovering how these labels integrate with Bluetooth modules and backend systems, including smartphones. It's interesting to think that ESLs have been around for two decades, powered by coin-sized batteries, and are now getting a boost from the latest Bluetooth specification 5.4. We unravel the concept of PAwR (Periodic Advertising with Responses) and encrypted advertising data, which together lay the foundation for a connected, frictionless retail environment.

We'll explore the global ESL standard, ensuring interoperability between various vendors. Beyond retail, we will explain the applications in healthcare system improvements and how they are becoming a replacement for traditional digital signage. We'll unpack the benefits of tracking inventory and ensuring products are sold before their expiration dates.

I hope you enjoy this episode and please let me know if there’s any other topics you’d like us to cover on Mr. Beacon!

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Today on Mr. Beacon we're joined once again by Amichai Sanderovich, Wiliot's Standards Representative, as we explore the latest Ambient IoT standards, including 5G Advanced. Discover how Cellular IoT benefits medicine, tracking, and more. Learn about negotiations among tech giants and Wiliot's innovative use of frequencies for data and power. Tune in for insights on the future of IoT!

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In this episode of Mr. Beacon, we discuss food safety with Frank Yiannas, former Deputy Commissioner of Food Policy & Response for the FDA. We’ll explore the transformative Section 204 of the Food Safety Modernization Act, aiming to enhance food traceability. Frank's insights shed light on the urgency for improved measures after past foodborne illness outbreaks. Join the conversation to learn how this law is shaping a safer food supply chain.

Song links:

Synchronicity II - The Police: https://youtu.be/o5FPPoLqkCk

Jump - Van Halen: https://youtu.be/SwYN7mTi6HM

Absolute Reality - The Alarm: https://youtu.be/9l8bBr6o-78

Today we’re joined by HaiLa Technologies. We talk with Charlotte Savage, the visionary Founder, about their ultra-low-power communication platform, Wi-Fi backscatter, and their mission to create battery-free IoT devices. Explore the future of Wi-Fi protocols and their commitment to environmental sustainability.

Check out their website: https://www.haila.io/about-us

Song links:

Dream On - Aerosmith: https://www.youtube.com/watch?v=R6H58swdugE

Free Bird - Lynyrd Skynyrd: https://www.youtube.com/watch?v=0LwcvjNJTuM

Here Comes the Sun - The Beatles: https://www.youtube.com/watch?v=fKLV8GCrveQ

On this week’s Mr. Beacon, we further explore the indoor navigation space with IndoorAtlas CEO Erik Piehl. Using Earth's magnetic field and smartphones, IndoorAtlas offers GPS-like experiences indoors, with less infrastructure, simplifying navigation for businesses in any building type.

Song links:

Red Barchetta by Rush: https://youtu.be/_LXKZq0fYDw

Indestructible by Disturbed: https://youtu.be/Hj2vU2nr5Jw

Dreaming by gattobus: https://youtu.be/bxSDXqBFxGU

In this episode, we sit down with Bill Ritchey, the Senior Director of Strategy at Farm To Plate, a pioneering organization that is transforming the way food supply chains operate. Join us as we delve into the fascinating world of connecting manufacturers, distributors, and consumers with advanced technologies and strategies.

Song links:

Let it be, The Beatles: https://bit.ly/44bDQzl

Dream on, Aerosmith: https://bit.ly/46fQKy1

No more tears, Ozzy Osbourne: https://bit.ly/3NKNnbp

This week on Mr. Beacon, we speak with John Dwyer, VP of Digital Solutions at WestRock, a sustainable packaging company which prioritizes reducing plastic waste and the benefits of cardboard over plastics. We also explore the potential of Wiliot IoT Pixels in the supply chain, which can help companies avoid waste and reduce foodborne illness outbreaks, saving millions of dollars.

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This week we uncover the Bluetooth audio revolution with Director, marketing, and head of Snapdragon Sound, Qualcomm Technologies, Inc. Mike Canevaro. We explore improved Bluetooth audio, cutting-edge codecs, and the world of lossless, high-resolution, and spatial audio. Mike talks about everything game-changing LE Audio, multi-language support, and captivating features like surround sound. Tune in to be amazed by the possibilities of Snapdragon Sound.

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Discover the game-changing technology of LoRaWAN in this episode featuring Wienke Giezeman, CEO and Co-Founder of The Things Industries. Join us as we delve into the world of LoRaWAN, a wireless protocol revolutionizing IoT connectivity. Wienke shares invaluable insights on how LoRaWAN works, its applications, and its potential to bridge the connectivity gap.

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Sourcing power without batteries or wires is key to ambient IoT. This Mr. Beacon episode explores wireless charging innovations with Dr. Sanjay Gupta, president of the AirFuel Alliance. Dr. Gupta discusses the benefits of wireless charging for IoT devices, which can reduce their environmental impact. Watch to learn about the latest advancements in wireless charging technology.

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Join us for an eye-opening conversation with Don Scheibenreif, author of "When Machines Become Customers," as we explore the world of AI-enabled non-human customers and their impact on business. Discover how to adapt and thrive in this new era of commerce. Don't miss this crucial discussion on the future of business and technology!

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This week on Mr. Beacon we dive deep into the world of ambient IoT technology with none other than ChatGPT, a large language model trained by OpenAI. How much does it know about such a new and cutting edge field of technology? Tune in to learn more about the future of ambient IoT from the perspective of an AI language model!

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This week on Mr. Beacon we have Thaddeus Segura, who is the VP of the Data Business Unit at Wiliot. Thaddeus has a background in retail, having worked at Walmart for ten years and talks about the application of Ambient IoT in retail and the problems that it solves.

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This week on the Mr. Beacon Ambient IoT podcast, we’re launching our news segment with coverage from CES 2023. I’m joined by my colleague Bret Small to discuss the recent trends and technologies coming out of CES this year related to ambient IoT.

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Are you into smart home devices but wishing everything just worked better? Well on today’s podcast I had a great chat with Mitch Klein about the developing standards in the space including Z-Wave, Zigbee, Thread and Matter.

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Just a quick message to thank all of you for listening. 2022 has been a massive year for ambient IoT. Can't wait to see what developments come out in 2023!

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Are you interested in cutting edge Bluetooth technologies like Angle-of-Arrival? Well then this conversation with Sean Li from BlueIoT is just the one for you! We’ll ask Sean all about the technology, including what it delivers, the cost, and the type of deployments they’ve done and much more.

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Dov Moran is a venture capitalist and very successful CEO. As well as being a great VC, he invented the USB Flash Drive. He was one of the first investors in Wiliot. His new book “100 Doors: An Introduction to Entrepreneurship” has just been published.

We talk about what it takes to get funded now that we are in a market downturn, his inspirations, struggles and amazing success with developing the Flash Drive. Also, what his view is on the future of Ambient IoT and his latest career as a drummer in a rock band.

There’s more than one way to get rid of batteries on an Ambient IoT device. Jeeva’s CEO explains their approach and how the technology was incubated by the University of Washington. How does this technology differ from that of Wiliot’s battery-free solution? It all comes down to backscatter, or reflective energy from existing RF signals.

We’ll dive into all the applications for low power devices and much more on this week’s episode of the Mr. Beacon Podcast.

This week on Mr. Beacon we speak with Ed Treacy, Vice President of Supply Chain and Sustainability at International Fresh Produce Association (IFPA), about the current state of food safety in the world. Ed explains to us all the information you need regarding the Food Safety Modernization Act (FSMA), as well as the opportunities for investment.

Are we ever going to get to the point where we can limit food waste during an outbreak? Ed seems to think we’re well on our way.

Cesar Johnston has a lot to say about the future of the IoT. Capturing wireless energy to power devices has leapt beyond the theoretical. Energous is currently powering Wiliot's IoT Pixels and Electronic Shelf Labels (ESL) - an item-level communications revolution using ubiquitous frequencies.

We also get a chance to learn about his career starting off at Bell Labs and some of the leading companies that lead the Wi-Fi evolution.

Bluetooth tags have been revolutionary in connecting our digital and physical worlds, but have yet to achieve their full potential. What if the technology, marketing power, and infrastructure reach of the telecommunications industry were to get behind the Ambient IoT use cases which Bluetooth is starting to enable? It’s happening now. The standards bodies developing 5G & 6G have recently set their sights on Ambient IoT.

This week, we talk with Amichai Sanderovich – a veteran of this space and Wiliot’s representative on the standards bodies that are driving 5G & 6G. With his help, we understand the current state of play of Ambient IoT as part of 5G and 6G, where it might go and what the implications are.

Sustainability and ESG are becoming major drivers of IoT projects. As entrepreneurs and solutions designers, we need to understand what ESG is and the people responsible for it, why they do what they do, and how they do it.

On this week’s show we talk with Iñigo Canalejo, IFCO’s VP of ESG, and a veteran of sustainability. We also hear about IFCO’s market leadership and expansion of the use of Returnable Transport items/reusable crates used in the food supply chain and how this is changing the way food supply chains operate. Join us to learn about the world of ESG and arm yourself with the information you need to understand the ESG function and to embrace it as a part of your strategy.

It's inspiring that SAP has bestowed the title of "VP - Futurism" on someone. And there is no better someone than Tom Raftery, who is a Global IoT Evangelist and thinker of deep thoughts across many domains.

We start off exploring why there is such a tsunami of funding going into making supply chains resilient and sustainable. And then we drill down (no fracking!) into Tom's role at SAP, including how to inspire audiences with both content marketing and keynote presentations.

There are huge opportunities to make our food supply chains more efficient (that’s a polite way of saying we waste obscene amounts of food). New technology from a Google backed startup called Strella can help.

This week we talk to Strella’s CEO and Founder, Katherine Sizov, and learn more about the food ecosystem, cutting edge technology that is making a difference, and some real world entrepreneurial lessons about scaling a business.

The new GS1 EPCIS 2.0 standard is set to have a dramatic impact on the way we manage supply chains. Its functionality can drastically improve sustainability, trust, and efficiency. We talk to one of the key contributors to the standard, author, CTO, and entrepreneur Dominique Guinard about the “Why, What and How” of a standard that supports visibility of “What, When, Where, Why and How” for products.

We also get the inside scoop on the acquisition by Digimarc of the company he co founded (Evrythng), and a preview of Living Web, the Physical Web reboot that Wiliot may be releasing.

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Can profit and planet ever agree? This week's episode proves they can - thanks to World Friendly IoT - and our guest Ollie Smeenk explains how. Ollie is Co-CEO at SODAQ, and he shares fascinating insights about his company’s approach to developing energy harvesting edge devices for construction and shipping. The opportunities to reduce carbon footprints, measure change, and drive profits and savings with earth-friendly devices, are significant.

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Interested in RTLS, asset tracking or Industrial IoT? You need to know about the new standard, Omlox, which is shaping the market with over 1,700 company members. Born out of the needs of European manufacturing giants, and the pioneering by Trumpf, the German industrial engineering pioneer.

Omlox promises interoperability for RTLS systems, a catalyst for growth for RTLS vendors and an insurance policy against lock-in for companies wanting to deploy RTLS. We hear about it from the father of the standard, Eberhard Wahl, Managing Director of TRUMPF Tracking Technologies GmbH.

We’re joined this week by Simon Molnar, who is the founder of Flagship, which is a company that is working to bring to physical retail the science of merchandising and inventory management which they perfected from running Australia’s largest online jewelry store.

How will apparel retailers survive in the face of online competition and challenging headwinds? We talk in depth with Simon about the relative benefits of the different technologies that can bridge digital and physical retailing: RFID, machine vision and Bluetooth tags. He shares the insights and changes that the newest technology in this space can deliver.

In their role as a “converter”, Tadbik have been at the forefront of creating tags and connected packaging with RFID, NFC & BLE. Industry veteran David Beit-on, who heads up Tadbik’s business operations in Germany, explains the role of the converter in the world of IoT.

He shines a light on what solution designers need to consider when adding auto-ID tags to “things.” We discuss Tadbik’s role as a pioneer in this space and then get their perspective on their work with Wiliot on battery-free Bluetooth. Then, we answer the question of which use cases have some of the biggest potential in this new world of massive IoT.

Companies are being hacked and ransomed all the time these days, and given the fact that billions of IoT devices have the potential to increase the number of vulnerabilities that companies have to deal with, it’s safe to say that this issue is more important than ever before.

So what exactly can be done to increase the security of everyday devices connected to the internet? Well, we brought on the Co-Founder & CEO of Sternum, Natali Tshuva, to tell us how her company is bringing security and observability to the IoT.

Podchaser token s1TXtVgsIh03bXBNDWmN

Does your product have a soul? We are heading into a future where more and more things are getting digital “souls” or IDs these days. We are talking about an identity that transcends the life and even the second life of a product. It’s a compelling concept, as it unlocks waste reduction, product safety, regulatory compliance, efficiency and new revenue models.

Max Winograd’s team is competing in what is a very strategic market, the provision of cloud systems to manage the soul of every product in the world. Anyone interested in IoT applied to digital identity using RFID, Bluetooth or barcodes needs to know about this.

Last week the GS1 Connect conference came to San Diego. Speakers included auto-ID leaders from Mc Donald’s, Wendy’s and Chipotle. It reminded us of one of our favorite conversations with Melanie Nuce, SVP at GS1, a fascinating person who happens to be a leader at the standards body that is responsible for almost all of the bar codes and data encoded on the products we see everyday.

300,000 companies across 25 industries turn to GS1 for guidance. GS1 is a not-for-profit global standards organization, most known for supply chain identification. 50 years after the barcode was first scanned, GS1 continues to help brands and retailers leverage unique identities, capture information in a machine-readable way, and share data with trading partners to drive business decisions. Tune in to get a behind-the-scenes look into business, and to learn all the things you need to know about GS1 and it’s standards.

Logistics is pivotal in shaping modern business operations. As businesses compete and deal with supply chain disruption this is driving some fascinating new technologies and systems. For technologists that seek to embed their technology into the arteries of modern supply chains, it’s important to understand the problems and trends that are driving the adoption of these latest technologies.

In this episode we talk to a journalist who is completely focused on logistics, the trends, and understanding the systems and the players in it. Join us as we get schooled on logistics, Warehouse Management Systems and last mile trends by Jack Daleo, journalist at Freightwaves and Modern Shipper.

This week we talk with the leader of the lab that is at the heart of RFID and Auto-ID, about tags in outer space and on the ocean floor. We learn about Auburn University’s pivotal relationship with the giants of retail, aerospace and the biggest vendors of the technologies that are bringing the digital and physical worlds together.

Justin Patton is the Director of the Auburn University RFID Lab, a research institute focusing on the business case and technical implementation of emerging technologies in retail, supply chain, aerospace, and manufacturing. The RFID Lab is a unique private/academic partnership between users, technology vendors, standards organizations, and faculty. Justin has participated in business case research for advanced technology with Walmart, Target, Amazon, FedEx, Dillard’s, Macy’s, Delta Air Lines, and Boeing among others, and is currently supporting projects including multiple technologies supporting serialized supply chains. He is one of the primary developers of the ARC program, the first and most widely utilized international performance validation system for RFID, and is currently working to help standardize serialized inventory in all aspects of the supply chain.

What’s going to happen to the world when the Internet explodes by a factor of 100 times, from billions to trillions of things? Steve talks with a friend of the show, and Deloitte’s Chief Futurist, Robert Schmid, to explore when this change will happen, where the opportunities lie, and how to take advantage of what will be a disruptive revolution in the IoT.

We also discuss the prospects for the retail industry and what it must do to survive as we move into an ever more connected world.

This week we switch things up as Steve puts his Wiliot hat on and shines a light on the inside story of Wiliot’s initiative to democratize access to its revolutionary Internet of Everyday things technology. Sitting on the other side of the virtual interview table and asking the questions is Robert Schmid, Deloitte’s Chief Futurist, otherwise known as Mr IoT.

We’ll talk about Wiliot’s starter kit and what comes inside the box. Clearly $500 for the kit goes a long way for business leaders looking to expand their asset tracking capability.

Visit https://www.wiliot.com/starter-kit for more info.

This week we are joined by Mattan David, the UK Managing Director of Digipal, an innovator in the next generation of plastic pallets. We discuss how sustainable plastic pallets - as well as trackable ones - are game-changers. Years of coping with the limits of RFID tracking - clumsily monitoring movement as pallets enter and leave storage facilities - is being replaced by the superpower of Bluetooth tracking? Learn how this newer technology will transform the way Digipal - and others - keep track of their pallets and prevent loss or theft of goods.

We’re rapidly entering a new era where returnable transport items are never lost or held up in transport.

The 3rd song Mattan mentioned can be found here: https://www.youtube.com/watch?v=6FcdvdPX5p8

We are thrilled that George Anderson - the all-seeing, all-knowing Editor-in-Chief of Retail Wire - will be sharing his often unexpected wisdom on the impact of Covid-19 on the retail economy. Of course, the supply chain implications are profound, which brings us around to the IoT. Given that the pandemic has accelerated everything - collapsing five years into one, as the cliche goes - how will the supply chain demonstrate "automation acceleration"?

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This week we have a very special guest, the CEO of Wiliot Tal Tamir. We’ll talk about Wiliot’s latest release, which includes new versions of their IoT Pixel tags (battery-free, postage stamp sized computers), and version 2.0 of their cloud service, designed to scale the IoT 100x, from billions to trillions of intelligent connected everyday things.

These technologies are primed to disrupt the IoT and make it much easier for companies to not only track things that were previously offline, but actively solve problems as they arise.

This week on The Mr. Beacon Podcast we’re talking with the CEO of Blyott, Gery Pollet. Healthcare is one of the most lucrative markets for asset tracking solutions, but how do you crack it? Gery reveals his company’s approach and tells the story of how he figured out the secret.

We go deep on the importance of asset tracking in the medical space. Covering the best tools for keeping track of both expensive equipment, as well as consumables. Tackling the challenges healthcare providers face today. And how much money is to be gained or lost in the process. Also check out the songs Gery mentioned in the interview:

Jacques Brel – Ne me quitte pas

https://www.youtube.com/watch?v=Vz6r0TP4FBI

Stroma – Alors on Danse

https://www.youtube.com/watch?v=VHoT4N43jK8

Angèle – Bruxelles Je ’T Aime

https://www.youtube.com/watch?v=a79iLjV-HKw

This week on The Mr. Beacon Podcast we’re talking with Brielle Jaekel, who is the Managing Editor of Supply and Demand Chain Executive, and host of the L.I.N.K. podcast. She has a lot of insight on the current issues with the supply chain. How can innovations in the IoT help?

We talk about this, as well as the environmental implications, tech company visibility, and much more.

This week we get to know Russian indoor location and Indoor Positioning System vendor of 10 years standing Navigine. We're joined by the CEO, Alexey Panyov, and partnership manager, Margarita Vlasova. They've adopted an open source strategy, giving away some of the most valuable software assets they have developed. We learn why they did it and some surprising benefits.

Songs mentioned by the guests are here below.

Margarita:

Reasons by Minnie Riperton https://www.youtube.com/watch?v=sOOgY6CN6Xc&ab_channel=MinnieRiperton-Topic

Time in a Bottle by Jim Croce https://www.youtube.com/watch?v=9h1davKgBYM&ab_channel=JimCroce-Topic

Framganga by Danheim https://www.youtube.com/watch?v=K3qgE2OR-Zk&ab_channel=Danheim

Alexey:

Pink Floyd - another brick in the wall https://www.youtube.com/watch?v=5IpYOF4Hi6Q

Pink Floyd - shine on you crazy diamond https://www.youtube.com/watch?v=cWGE9Gi0bB0

AC/DC - thunderstruck https://www.youtube.com/watch?v=v2AC41dglnM

Can you guess what the world's largest indoor location services platform is? Cisco’s DNA Spaces platform handles over 1 trillion location updates from 1 million access points deployed across 120,000 locations worldwide, so it is a serious contender for this title. The strategic implications of a giant like Cisco building a services platform like this impacts the entire ecosystem of customers and vendors that are in adjacent and overlapping spaces.

This week we’re taking a look back at the discussion we had about DNA Spaces with Product Manager Lucas Hanson. Tune in to learn how Cisco is digitizing physical spaces at an unprecedented scale and how you can harness the data from your existing Cisco wireless infrastructure to turn it into consumable insights and actionable business outcomes.

From the leading journalist and podcaster on IoT – Host of The Internet of Things Podcast, Stacey Higginbotham introduces us to Sidewalk, Matter and the subject of IoT interoperability.

Plus, we have a lively discussion on privacy and Stacey’s predictions on the future of the IoT industry.

This week we speak with one of the leaders in indoor navigation, Pointr sales leader Paul Dupont, who shares how their platform has evolved over the past 5 years, the use cases that are taking off and insights into the issues that buyers should be aware of before investing into Indoor Positioning Systems.

Plus, we share some advanced information on Wiliot’s new Starter Kit, which now makes their Internet of Everyday things technology available to Everyone for the first time.

Supply chain issues are impacting our business and personal lives. They are also a major driver of IoT projects. This week we’re talking with Bob Trebilcock, who is the editorial director at Supply Chain Management Review, about the current state of the supply chain, where it is failing, and how it will evolve moving forward.

We also talk about omni channel supply chain, which companies are using it currently, as well as which companies are falling by the wayside. And towards the end of the show we’ll talk about Bob’s career, as well as his favorite songs (linked below). Enjoy!

Purple Haze from the first Jimi Hendrix album. https://www.youtube.com/watch?v=WGoDaYjdfSg&list=RDWGoDaYjdfSg&start_radio=1

Fire and Rain from James Taylor Sweet Baby James album. https://www.youtube.com/watch?v=EbD7lfrsY2s

Julian Bream playing Bourree - https://www.youtube.com/watch?v=L7aDW1kWbAU

Bloomdido - Charlie Parker and Dizzy GIllespie from Bird and Diz - https://www.youtube.com/watch?v=hT3wyNwfN0Q

This episode we have a chat with Wiliot data scientist, Ido Zelman, about the evolution and impact of AI for data harvesting. We go through a brief history of AI over the past several decades, as well as how it is being implemented today in businesses across the world.

We also touch on Wiliot specifically, and how their bluetooth tags and cloud service have a chance to expand the universe of IoT and push the industry forward.

This week we’re talking with Bryan Merckling, CEO of Thinaer, about the tools and methods that companies like his are implementing which are helping to bring true scale to the IoT space. This is helping businesses take a good idea and bring it to life profitably. We cover everything from tags to robots in an effort to roll back the curtain on how companies like Thinaer are bringing asset tracking to businesses as a turnkey service.

Also, how is a technology like RFID stacking up against newer implementations like BLE over 2.4GHz? Find out this and so much more!

For more information about Thinaer, visit https://thinaer.io/

Today we’re talking with Ramesh Kesanupalli, who is the Co-Founder of the Accountable Digital Identity Association (ADIA), about the benefits of a single digital identity for accessing all accounts over the internet. Not only is this a much easier way to access all your accounts, it is also far more secure, preventing fraud and bringing accountability to the real world.

Listen along as we discuss various aspects of cybersecurity, current authentication technologies like FIDO, and much more. We even get to hear about some of Ramesh’ favorite songs from India, here are the links to those:

https://youtu.be/h9X3R_y1Y94

https://youtu.be/zuPoUsdXrqM

https://youtu.be/Rabux6-hDz4

https://youtu.be/YTLCkrHPPgQ

This episode we’re talking with Andy Ward, who is the Co-Founder and CTO of Ubisense, about various technologies from ultra wideband, to bluetooth, machine vision and many more, which his company utilizes within car manufacturing factories to automate the assembly line process.

Listen as we discuss these various technologies, old and new, and how in combination they have the chance to change the manufacturing process from top to bottom.

This week we’ve brought on Tim Debus, who is the President and CEO of The Reusable Packaging Association, to talk about the various benefits businesses can realize when they turn to sustainable, reusable packaging. Tim’s focus is on transportation and distribution packaging (such as bins, crates, etc.), which is an area primed for disruption and improvement.

Combined with auto-ID technology, reusable packaging is sure to change the supply chain industry as a whole, making the experience better (and more lucrative) for both buyers and sellers alike. Enjoy this conversation as we cover everything from grocery stores, clothing supply chains, and the circular economy as a whole.

This week we’re talking about the circular economy and the process of making fashion more sustainable with auto-ID technology. We’ve brought on Tom Cridland, who is a fashion designer, podcaster, and musician who has created a new clothing line with a 30-year guarantee in order to promote more sustainability in the fashion and clothing space.

We discuss the impact of auto-ID in the fashion industry, and how Bluetooth tags in clothing could be implemented to improve supply chains as well as creating a used market for clothing. We also hear Tom’s experiences with Elton John and his band, and what ultimately inspired him as a musician and fashion designer.

For this week's episode on branding in the IoT space, we have Adam Hanft on the show to share some of his strategic findings from working in the branding arena for the last several decades. Adam has a creative director background, working at many agencies as an advertiser, and has worked with the likes of Alan Kay ("If You See Something, Say Something"), and even Barack Obama with the "get out the vote" campaign.

The truth is, there is no industry or category of business that can avoid the need for branding, and this includes IoT. So today, we discuss ideas ranging from "fast brain slow brain" to grading the IoT space when it comes to branding and messaging effectiveness. We talk about huge successes like Apple in creating amazing brands, and huge failures like the Sony Betamax. Showing how the best product doesn't always win and the advantage of having a powerful and effective brand.

This week we will hear a unique perspective. Our guest is from Minew, a Chinese company that has focused on the IoT field for more than a decade, both manufacturing their own products and acting as the hardware supplier for many other Bluetooth beacons and tag brands. They have seen the Bluetooth beacon market from its birth and have collaborated with many notable corporations, including Alibaba, Google, Here, and Huawei. Eason Huang joins us from China to discuss the demand for IoT today, where it is heading, and the opportunities and challenges that solution providers are facing.

See acast.com/privacy for privacy and opt-out information.

Can you guess what the world's largest indoor location services platform is? Cisco’s DNA Spaces platform handles over 1 trillion location updates from 1 million access points deployed across 120,000 locations worldwide, so it is a serious contender for this title. The strategic implications of a giant like Cisco building a services platform like this impacts the entire ecosystem of customers and vendors that are in adjacent and overlapping spaces.

This week we have the opportunity to get a look inside DNA Spaces with Product Manager Lucas Hanson. Tune in to learn how Cisco is digitizing physical spaces at an unprecedented scale and how you can harness the data from your existing Cisco wireless infrastructure to turn it into consumable insights and actionable business outcomes.

See acast.com/privacy for privacy and opt-out information.

Every day, Kontakt.io’s products touch millions of people in shopping malls, office buildings, and hospitals. With devices in over 50 airports, it likely that many of us have departed and arrived at once equipped with Kontakt.io!

This week we are excited to have Rom Eizenberg, Chief Revenue Officer and an industry veteran with 15+ years of experience in IoT, on the podcast. It has been three years since Kontakt.io’s last appearance on the podcast, and Rom is here to shed some light on what they have been up to and their achievements in the previous few years. Tune in to learn about their latest product, Portal Beam, and to hear Rom’s answer to the loaded question, ‘Has IoT been successful?’.

What is the state of IoT on the high seas? What can those of us on dry land learn from the evolution of this business we all depend on?

A lot has changed in the past year, and the shipping industry has been no stranger to the effects of COVID-19. Sam Jha joins us back on the podcast after his debut in 2017 to share how the shipping industry has been evolving and what Alpha Ori is doing to enable transparency, analytics and increase productivity. Join us this week to hear about Ship Operations 2.0 and how the Alpha Ori is digitizing the industry with software and sensors one ship at a time.

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Do you know the global language of business? The language of Unique Product Codes (UPCs) that identify products and companies for sale in stores and major online marketplaces? This language enables barcodes, playing to the beat of 6 million scans a day, all over the world.

This week we sit down with Melanie Nuce, SVP Corporate Development at GS1 US, to learn why more than 300,000 companies across 25 industries turn to GS1 for guidance. GS1 is a not-for-profit global standards organization, most known for supply chain identification. 50 years after the barcode was first scanned, GS1 continues to help brands and retailers leverage unique identities, capture information in a machine-readable way, and share data with trading partners to drive business decisions. Tune in to get a behind-the-scenes look into business, and to learn all the things you need to know about GS1 and it’s standards.

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For the first time on the Mr. Beacon Podcast, we have put the rubber to the road and experimented with a solution internally before sitting down for the interview. This week, we are happy to welcome Nathan Dunn, CEO of BlueCats, back on the podcast to discuss the experience of deploying their contact tracing solution in our local Wiliot office. The BlueCats solution is both preventative and reactive in nature, by warning users to keep a safe distance while providing a tracing system to warn users of possible past exposure. Nathan calls the solution a ‘physical insurance policy’, enabling employees to feel more comfortable coming back into the work environment. Hear how our tests worked out and what Nathan’s latest observations are on the evolution and intersection of UWB & BLE.

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What does it mean to ‘modernize your supply chain’?

To Digimarc, it involves moving beyond the conventional barcode to an imperceptible data carrier, the Digimarc barcode, that can be repeated many times on packaging without spoiling the appearance. Digimarc is helping businesses across many industries solve for brand protection, sustainability, and traceability. Their digital identity can be applied to material and media of all kinds, including packaging, labels, audio, fabric, and more. We welcome Sprague Ackley, Principal R&D Engineer at Digimarc, back on the Mr. Beacon Podcast to learn about the technology behind the invisible barcode and how it works. Tune in to learn about the use cases that are driving leading retailers, brand owners, packaging suppliers, and even all of the currencies of the world to adopt the Digimarc Barcode.

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How is it ‘that virtually every person on the face of the earth has the ability to scan a barcode in their pocket’?

Success in IoT depends on understanding how the ecosystem operates. Auto-ID is a building block at the heart of IoT and AIM is the industry group that defines auto-ID standards. It does the things that companies on their own, even giants, can’t achieve.

This week we have a peek inside AIM. For ‘nearly half a century, it has provided unbiased information, educational resources and standards to providers and users of these technologies’, Barcodes, QR Codes, RFID, and Bluetooth, to name a few. Sprague Ackley, Principal R&D Engineer at Digimarc, a contributor to AIM for much of his career, points out the many parts of our lives that auto-ID enhances: think of getting packages to your door just in the nick of time, making sure your COVID vaccine has been accurately tracked and traced, or the military receiving the materials they need under incredibly difficult conditions. Now that auto-ID is well established, AIM focuses on making it better, less expensive, more efficient, and deployed more broadly. Tune in to learn how you can leverage its resources, how it works, and its relationship to other groups like RAIN RFID, ISO, and GS1.

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The next time you buy a product, a purse or a pair of shoes, imagine the capabilities that could be unlocked if it were really a platform.

The purse could digitally verify its own authenticity, your shoes could seamlessly share the story of their design and origins. ‘Product to Platform’ is the transformation Blue Bite have been enabling: A new way of engaging customers throughout the entire product lifecycle to protect the brand, tell its story, and enable new product commerce opportunities.

Blue Bite plays in many industries and has worked with many notable brands like L’Oréal, Bulgari, Adidas, Moët Hennessy, and Samsung. They have helped these brands digitize their products with connecting technologies like QR codes and NFC, which are managed by their ‘Experience Studio’ platform. Tune in this week as we chat with Mikhail Damiani, CEO of Blue Bite, to hear about which applications are driving each of these technologies and the new experiences that Blue Bite are bringing to market.

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Why is it that decision makers should care about data science? The simplest answer could be that some of the biggest businesses are leaders in data science. Think of Netflix, Amazon, Google, Facebook. Their content is all curated by artificial intelligence. Tune in this week to hear a fascinating episode with Dr. Stylianos Kampakis about data science in our world today and to dive into his book “The Decision Makers Handbook to Data Science”. We double click on all the buzz words: artificial intelligence, machine learning, and deep learning - demystifying and providing context to these subjects that are important for leaders to understand.

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You’ve heard about the Amazon Go Store and all the big box retailers implementing technology to transform the way we shop, but are we seeing the same advancements in the luxury sector? This week we talk to Inspify, a technology company that is ‘reinventing the art of retail in luxury boutiques’.

Thorsten Walther, CEO of Inspify, sits down with us to talk about their product: a customer experience platform as a service. Currently, their focus is creating custom experiences for luxury brands in the boutique and online for jewelry and watches. Tune in this week to catch a glimpse of Inspify’s exceptional work turning the offline to online with the creation of virtual boutiques, equipped with the ultimate live chat feature with a sales representative. Coming full circle, we learn about how Inspify are using beacons on time pieces to engage with customers as a tool to enable social sharing and immerse them into product storytelling.

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Why would you want Near Field Communication, or more commonly known as NFC, technology in soccer balls, hand bags, and COVID testing kits?

After this conversation with Avery Dennison’s Head of NFC business, Amir Khoshniyati, you’ll be asking ‘Why not?’.

To name a few uses that Amir mentions, the unique ID that NFC provides can enable authenticity, consumer engagement and loyalty, and supply chain visibility. Avery Dennison, who recently acquired Smartrac, are a company whose products are used in almost every industry. These include ‘pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets.’ NFC technology falls under the RFID umbrella, of which they are the world’s largest provider. Tune in this week to learn about the use cases NFC are enabling today, uniquely in COVID times, and the upcoming opportunities in the IoT landscape.

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Even with the obvious benefits of illuminating your supply chain with IoT technology, assembling all the pieces of the solution puzzle can seem like an onerous task. Who best to shed some light on the topic of scaling IoT than Bob Proctor, CEO of Link Labs. Bob used to be a McKinsey consultant and his company works with the largest wireless carriers, hospitality providers and eCommerce providers. Link Labs is an end to end solution provider for asset tracking and monitoring – a true expert at bringing the puzzle to life, both with ease and affordability. In this episode, we dive into what makes up a solution, starting at the product level to discuss performance, data efficiency, and networks. All the way to through the layers that lay above: operations, financials, training, and support, to name a few. Tune in to hear an interesting discussion about the best drivers that scale projects and to hear Bob’s thoughts on the state of the Internet of Things Industry.

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IoT insiders know that Bluetooth is not just the wireless technology that we know and use on a daily basis, but also the nick-name of the late Danish king and great communicator, Harald Bluetooth. Forkbeard, Bluetooth’s son, known for his navigational expertise is a perfect name for the company we are talking with today. Forkbeard combines the best of Bluetooth and ultra-sound technology enabling the centimeter-level accuracy needed for useful services and movement insights in indoor environments. Join us as we sit down with Wilfred Booij, CTO of Forkbeard, to learn how they are achieving thier mission of taking the GPS revolution indoors. We will talk accuracy, latency, size, and functionality of ultra sound, as well as a side by side comparison to other positioning technologies.

What could possibly go wrong when huge businesses try to engage with startups? What should startups expect when they try to sell to much larger companies? How would a partnership between companies like Bissell, Steelcase, and Whirlpool help avoid the issues that occur when entrepreneurs penetrate large enterprises?

Join us this week with Dana Lowell, Co-founder of Seamless, to find out the answers. Dana’s extensive experience also leads us to an exciting conversation about the future of automotive and IoT. We find out how the industry is transforming and how connectivity and the cloud are changing the automotive supply chain and vehicle functionality.

Where are the dark spots in your supply chain?

How could your business transform with digital twin of your supply chain? We are talking about continuous, real time location, condition, and contextual data, when you need it.

In 2014, a team of Silicon Valley veterans built a cloud system that bridges the physical and digital worlds. Cloudleaf’s vision is to ‘take a radical new approach to unlock the massive value within supply chains, and transform them into more powerful, data-driven strategic assets’ using IoT, Artificial Intelligence, Machine Learning, and advanced analytics. This week we sit down with Mahesh Veerina, CEO of Cloudleaf to learn how continuous visibility leads to continuous intelligence. All this allows you to move faster and make more informed decisions. Tune in to get the inside scope on the business justification for investing in real time visibility and sensing – what the ROI is on tagging everything, adding in the reading systems, and all the changes in processes.

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Before COVID, ‘social distancing’ and contact tracing’ were not common household topics, but now we consider them daily. They have been serious guiding principles reshaping how we conduct our lives in order to decrease our risk from the virus. The ability to manage social distancing can be key to businesses being able to operate or not. Addressing this need has changed the shape of many technology companies’ offerings. This week we are thrilled to have Bruce Krulwich, of Grizzly Analytics, back on the Mr. Beacon Podcast in light of his most recent report, ’25 Indoor Location Solutions for Social Distancing and Contact Tracing’. Bruce highlights that there is a distinct difference in approach to Indoor Locationing in the COVID era: a shift from measuring the proximity of people to things, to measuring proximity between people. In this episode, we sift through the many different technologies in the indoor location space - like UWB, Bluetooth, Smartphones, and sound waves, to understand their strengths and weaknesses in terms of cost, battery, precision, and ease of use.

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Imagine if there was a way to pay for the product, but not the packaging.

A way to avoid paying 20%-30% more per unit imposed by purchasing in smaller formats and simultaneously help save the planet.

Imagine if, thanks to IoT technology, the packaging can be used as a mechanism to pay for the product.

Meet Algramo, a company trying to introduce a new way to buy. Algramo calls on us to ‘buy your last packaging’, a smart reusable container with a refill service that comes right to your door! Brian Bauer, responsible for Circular Economy and Alliances, explains that Algramo means ‘by the gram’ in Spanish, and that they have been serving the community in Chile and have plans to scale to New York City in the next few weeks. Today, they are working with Unilever to provide a laundry detergent service, with plans to extend to dog food with Purina. Join us this week to learn about circular economy and the technology behind Algramo’s revolutionary way to buy.

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Imagine arriving in San Francisco from Milan, with a business idea and only money to last you a week. Next thing you know you are crashing at a stranger’s house, notably one that went on to found Uber. Marco Palladino, now co-founder and CTO of Kong, did exactly that. Marco, with his co-founder, was able to build a network and even sign their first investment round at that kitchen table.

In this episode, we learn about how their first company, Mashape, turned into the world’s most popular open source microservice API gateway, Kong. Kong is in the business of enabling ‘architectural freedom by connecting all microservices and APIs natively within and across clouds, Kubernetes, data-centers, and more’. Kong has 150M+ downloads of their open source product, 1M+ instances of Kong running per month across the work, and over 250 enterprise customers. Marco calls APIs the ‘3rd industrial revolution in this world’, the ‘assembly line of software’. Tune in this week for a crash course on containers, cloud APIs, and microservices.

When we thought of the year 2020, many of us may have thought we would be flying in our cars and getting our coffee served to us by robots. While we are still working on getting the wings working on our cars, Brain Corp is steadily driving us towards seeing more robots in our daily life. This week on Mr. Beacon, we sit down with Dave Ross, VP of Business Development at Brain Corp, to discuss how robots are changing the industry today, and plans to revolutionize many of the places we visit frequently like the grocery store and airports. Founded in 2009 by a world renowned computational neuroscientist, Brain Corp is the world’s leading technology provider for the autonomous floor care market, with over 10,000 BrainOS-powered active cleaning machines and many more shipped, getting ready for action. While Brain Corp is focused on the world’s largest commercial autonomous fleet of cleaning robots, they are also planning for a future that includes many other services other than cleaning up the split juice on aisle 12. Cameras and radios (such as Bluetooth) built into these robots, can enable many other use cases like notifying out of stocks, locating items, and creating location and temperature maps, to name a few.

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By 2023, those subject to a national privacy law will increase from 10% to 65%. Is this frightening or reassuring? What does it mean to us as entrepreneurs and as individuals?

This week, we have a fascinating conversation with Trevor Hughes, President and CEO, of the International Association of Privacy Professionals, or IAPP. The IAPP is seeing exponential growth, with 57,000 members amongst its ranks and adding up to 1,000 new members a month. These include the giants like Amazon, Walmart, and Deloitte. IAPP is the ‘world’s largest and most comprehensive global information privacy community’. They put on conferences, and act as a resource for knowledge assets and certification. In this episode, we delve into why privacy compliance is essential and the financial risk of getting it wrong, up to a staggering 2% of global revenue in fines for violations. Peeling back another layer of the onion, privacy has a become a brand issue, with more people associating the word ‘privacy’ with the word ‘trust’. Trevor Hughes describes privacy as being measured on a ‘continuum of expectation’. Tune in to hear the discussion on how privacy can actually accelerate technological progress and innovation, how privacy differs through cultures and generations, as well as the implications of COVID-19 on privacy standards.

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We are talking about tracking rats with a beacon backpack, tools in fighter jets, assets inside nuclear power plants and baseball stadiums with WISERSystems this week on the Mr. Beacon Podcast. WISERSystems has an approach to Ultra-Wide Band locating technology that minimizes the cost compared to traditional UWB tags and readers, while still delivering on industry leading location accuracy. To get very high accuracy their Ultra-Wide Band implementation takes time based measurements for location (instead of the angle of arrival): Time of Arrival (ToA) and Time of Transmission (ToT). WISERSystems believes that their approach saves time and money by showing where your assets are even when a clear line of sight isn’t available. We sit down to talk to CEO, Elaine Rideout, and Solutions Engineer, Logan Maxwell, to get an in-depth look at how Ultra-Wide Band solutions have evolved in the last few years, how the technology is different than other location solutions on the market, and what gives WISERSystems a competitive edge.

Have you ever seen an item like a shirt, whether it be in person or on TV, and wished there was a magic way to discover which brand it was or where to buy it? ID TAG could make this a new reality. ID TAG Technology ‘adds value to digital images and video by embedding real time data and subject location within each image frame’. In one context, this could mean holding up your smartphone’s camera where products would then be identified in frame by Bluetooth sensors, and product information would populate. This week on the Mr. Beacon Podcast, we talk with Geir Vevle, CTO, and Michael Holland, Advisor, of ID TAG and how they are accelerating digital to physical convergence using this Bluetooth technology. Tune in to learn how your retail, broadcast, and social experiences could look like in the future.

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SAS’s vision of transforming ‘a world of data into a world of intelligence’ seems more relevant than ever with the incredible and seemingly endless amount of data we are producing with the Internet of Things. For those who aren’t familiar with SAS, they are one of the largest software companies today, providing a suite of analytics solutions, of which 92% if the Fortune 100 companies use to help access, manage, analyze and report on data to aid in decision-making. This week on the Mr. Beacon Podcast, we are working from home with Saurabh Mishra, who heads up Product Management at SAS for their Internet of Things offerings. In this episode, we talk all things SAS: their company culture, what offerings drive their business, the evolution that brought about the Internet of Things division, and the real life use cases they are solving today in transportation, manufacturing, retail, and supply chain.

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How are we going to deal with the pandemic at hand, and how do we return to ‘normal’? These are the questions at the forefront of our minds. Bluetooth may have an answer. Companies, like Estimote, from the first signs of trouble, have been taking measures to transform their existing technology to help in the era of COVID-19. Last time on the podcast, we talked with Jakub Kryzch, CEO of Estimote, about their new product, the LTE beacon. This time he is back to tell us about an innovative spin on that same product which now has the goal of providing a safer and healthier workplace environment through contact traceability. This product, worn around the neck or clipped to a belt, can anonymously and privately help individuals keep their social distance with lights and sounds, as well as help track back when individuals have potentially been exposed. While essential businesses, for example food and drug production, are the targets today to help increase the safety of their workplace, these type of technology pivots could be our hope when restarting the economy after this quarantine period. Tune in to see a demonstrations of Estimote’s Bluetooth contact tracing solution which is shipping now to companies in need, and how this relates to the other options for contact tracing.

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How do you feel about your failures? Do you fail enough? If we are all supposed to fail fast, what’s the best way of doing it? What do you think of Colgate Lasagna, New Coke or Google Glass? These are just 3 of 100+ failed products featured in The Museum of Failure, ‘a collection of failed products and services from around the world’ with the goal of providing visitors with a learning experience and insight into ‘the risky business of innovation’. This week, we sit down to talk to Dr. Samuel West, Organizational Psychologist and Curator of The Museum of Failure, about how failure, but more importantly how failing mindfully, is essential to progress. We talk about an organization’s culture and effect on exploration and experimentation, principle patterns of failure (or lack thereof), and to keep true to the theme of the Mr. Beacon podcast, we also discuss whether the Bluetooth beacon ecosystem should be regarded as a failure.

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This week we shift our focus from the usual suspects, Bluetooth & beacons, to the application experiences they enable. While Bluetooth, proximity and Real Time Location System technologies can increase efficiency and create new user interactions, among other use cases, it is ‘all useless if it doesn’t result in applications that people can engage with’. Sean Van Tyne, Customer Experience Architect of Van Tyne Group, coaches us on some of the tools they use to help companies ensure the customer journey is a success such as heuristics, personas, and usability testing. Find out more about how user experience and customer experience gained importance and the companies that drove it.

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How do you make the IoT secure? What happens when you don’t? What are some of the most powerful IoT companies doing to address those questions? Full episode here:

The ioXt Alliance believes in building a safer IoT world. They believe this world can be made possible through an alliance built on establishing security standards, shaping public policy, and compliance through testing and certification. This week we talk to Brad Ree, the CTO of The ioXt Alliance. This international standard for IoT security was brought to life by some of the tech giants you might be familiar with: Google, Amazon, Comcast, T-Mobile, to name a few. In this episode, we dive into how the ioXt Alliance defines IoT and the vast differences that consequentially create notable variances in security requirements for each. Acknowledging that IoT is scaling and with scale comes increased risk, we continue the discussion about the tradeoffs such as cost, usability, longevity, and more. Turn in this week to learn how The ioXt Alliance is evolving and about how you can become involved in making the ‘Internet of Secure Things’ a priority.

Following Mister Beacon's appearance on Coffee with Mr. IoT (Watch Here), we switch roles to host Robert Schmid, Chief Futurist at Deloitte, aka Mr. IoT, on this week’s episode! Robert describes himself has as pragmatically audacious with a ‘deep passion and experience in all things digital – IoT wearables, social, mobile, and cloud computing’. This made him the perfect guest to discuss the current state of the Internet of Things ecosystem in all its strengths, weaknesses, opportunities, and threats. We talk IoT A to Z from sensors, performance, platforms, privacy, security, as well as use cases. Tune in this week to learn what IoT is good for – the use cases where the strengths are manifested and those where it’s not such a good fit.

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This week on Mr. Beacon we talk with Cognosos, an asset tracking SAS platform using both Low Power Wide Area Network (LPWAN) as well as Bluetooth. Jim Stratigos, Cognosos’s CTO, shares with us why LPWAN is the best choice for his automotive use case and what “drove” him to create a proprietary tech rather than using LoRa. Their solution enables dealers and auctions to have a cost-effective way of tracking vehicles in large outdoors lots by providing an essential piece of the equation, long range. In addition to range, we touch on the benefits and tradeoffs of the software and hardware architecture and business model decisions leading to SAS. We leave a little something extra at the end for those aspiring to be a CTO. Jim gives us the inside scoop from his extensive experience at Cognosos and companies like Cisco, Motorola, and AT&T.

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Lighting is everywhere and, conveniently, it’s always powered. This gives it the potential to be a network of sensors for a fraction of the hardware, installation, and maintenance cost of the alternatives. This week on the Mr. Beacon Podcast we meet with Bastiaan de Groot, CEO of the smart lighting company, Ingy, to delve into the disruptive power of lighting, both in an environmental and business context. Ingy believes ‘it is time for a new approach to smart buildings’ so they have built software for a mesh sensor network that is licensed to lighting manufacturers, sensor manufactures, and portal providers. This software offers lighting control systems and a wide range of smart building services like sub metering, asset tracking, indoor navigation, occupancy analytics and more.

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Midmark is the 100+ year old company that “we all know, but don’t know”. The last time you were at the doctors or dentist, you were probably sitting on one of their chairs or tables, and most likely surrounded by many of the products they produce like cabinetry, lighting, and diagnostic equipment. HT describes Midmark as the market leader in providing “everything you need to outfit a medical environment”. HT Snowday, VP of Innovation and Technology Development at Midmark, joins us today to talk about how Midmark is also in the business of Real Time Location Systems (RTLS). This week we get a different perspective, a customer-orientated view, of RTLS technology in one of the largest organizations in healthcare. Join in to hear about the different technologies they use in a variety of healthcare use cases, such as asset tracking, device management, patient/caregiver management, and work flow processes.

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The Physical Web: What is it, what happened to it, and what is the Physical Web Association’s response? This week on Mr. Beacon we have two of the Co-Founders of the Physical Web Association, Agustin Musi and James Grant, joining us to give us the scoop on the Physical Web’s past struggles as well as it’s promising future. Listen in to learn how the Physical Web provides a better alternative to developing an app, typing in a URL, or scanning a QR code, and how it provides a level playing field for content delivery.

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Ultra-Wideband (UWB) in the iPhone 11 – What is it and what are the implications?

A few months ago a large group of engineers from Apple and Samsung entered the room where a small group of engineers were working on updating a previously obscure radio standard IEEE 802.15.4, mainly used for industrial applications such as luxury car production. Fast forward to a stage in Sunnyvale where Tim Cook unveils his new iPhone 11. The fate of Ultra-Wide Band or UWB was changed forever when Apple added a new it’s U1 UWB/Ultra-Wide Band radio and an elaborate new antenna to its latest iPhone 11.

We talk to Nathan Dunn CEO of Bluecats, one of the pioneers of UWB and Bluetooth solutions about what this means to the industry, the applications it unlocks now and what it could be used for in the future.

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There’s been a lot of talk about the new Bluetooth Angle of Arrival (AoA) standard. This week we have a first-hand account of what it took to deploy AoA technology and how well it worked in a large scale manufacturing environment. At the Quuppa Partner Conference in Finland, we had a chance to sit down with Bob Grimm, an IT Enterprise Architect at NGK Automatics Ceramics USA, Inc. Bob had just been on stage talking about NGK’s recent deployment of Quuppa Angle of Arrival technology as part of the architecture for a real time location system (RTLS). NGK Ceramics, creators of an indispensable part for automobile catalytic converters, have massive manufacturing centers which equates to many assets and moving products that need to be accounted for. Bob described the pre-RTLS process as “finding a pallet in a sea of pallets” and the environment as exceeding production capacity that was out growing their rack based inventory control process. With the RTLS system in place, NGK immediately saw value from the increased efficiency in their production lines and now even higher value in the analytics they can derive from all the data. In this episode, we also hear about how the workplace can become more harmonious with clear, instantaneous answers rather than speculation.

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‘Digital to physical convergence and the Internet of Apparel, with a sustainability twist!’ Dr. Kevin Dooley, a professor specializing in supply chain at Arizona State University, joins in his role as the Chief Scientist of The Sustainability Consortium (TSC). TSC is a 100+ member community of retail giants including Amazon, Walmart, Walgreens, as well as major CPG Brands, non-profits, and academic institutions. They work across all product categories to determine a way to make the things we buy more sustainable. On this episode, we learn about WearEver, a TSC project with goals to embed technology into apparel to measure usage which has the potential to increase demand for ‘clothes that have better emotional and physical utility and durability’ whilst unlocking a treasure trove of information about where / when / what consumers wear. Kevin discusses what drives interest in tracking usage of consumer products, the potential technologies to achieve this, and their current limitations.

A few weeks ago we heard about the new Bluetooth 5.1 specification, and notably two new exciting features: Angle of Arrival (AoA) and Angle of Departure (AoD). This week we are reunited with a familiar face, Fabio Belloni, to bring these features to life using Quuppa technology. Fabio Belloni is the Chief Customer Officer at Quuppa, a location platform that has pioneered AoA for RTLS solutions. In this episode, Fabio takes us through a demo of the reverse architecture, Angle of Departure (AoD), at their annual Quuppa Partner Conference. Rather than real time location applications, AoD is best used for indoor positioning and navigation. We then take some time to get updated on the last year at Quuppa, including their announcement of the new family of Quuppa products, and discuss what the future landscape of this Bluetooth specification.

This one is for sports fans! Liiga, or Finnish Elite League in English, is the top professional league in Finland, and the first be deploying Bluetooth technology in an ice rink! Antti Jussi, CDO of Liiga, joins us to talk about the real-time positioning project in their arenas. Antti paints a picture of Quuppa gateways with angle of arrival technology hanging from the ceilings which track Bluetooth tags on players and the puck with incredible accuracy. For the first time, teams and players are given the opportunity to dive into the data and statistics that can be collected by this system, whether it be to improve the teams flow together, their individual performance, or to look at the competition. Check out this week’s episode to learn more about the potential for Bluetooth beacons to enhance the sports industry and the challenges in initial investment as well as implementation.

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Think back to the days when we thought of Bluetooth as the connection between our wireless headphones, keyboards, and the audio systems in our cars. Today we know it as so much more. Bluetooth Low Energy brought to life a new array of connected device applications. Now we are just starting to see the huge potential Bluetooth has in location services. This week we hear from Ken Kolderup, VP of Marketing for the Bluetooth Special Interest Group, the standards organization responsible for specification, qualification, and promotion of Bluetooth technology. We discuss the newest Bluetooth feature, Direction Finding, and how it is transforming our expectations of what location services Bluetooth can provide. We are moving from simple proximity detection to real time sub meter positioning. This new standard is enhancing the level of accuracy that can be achieved. For example, in manufacturing, we can go from knowing that a pallet is ‘present’ in a building, to knowing which pallet is which and exactly where it is in a crowded warehouse. Listen in to learn the difference between the two different methods of direction finding: Angle of Arrival (AoA) and Angle of Departure (AoD), as well as Ken’s insights on how this new feature will influence different industries.

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We have all experienced the annoyance of a waiter that has disappeared, whether it’s because you need menus, you’ve been waiting to place your order, and especially when you are in a rush to pay your bill. Rene Batsford, CEO andFounder of OrderPay, realized that ordering and paying haven’t really changed for 20 years and there was an opportunity to enhance operational effectiveness that ultimately results in happier customers. OrderPays aims to provide ‘a simple and seamless way to deliver at table ordering and payment” to simplify life in hospitality. In this episode, we talk to Rene about the competing technologies in this space, and what he sees as a ‘panacea’, one technology enabling many different use cases in the consumer journey.

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Something we talk about often on the Mr. Beacon Podcast is physical to digital convergence. The world of fashion is no stranger to this phenomenon. Apparel now has its own identity and retailers are creating experiences with IoT devices and augmented reality. The blending of fashion and technology is something our guest, Barry McGeough, has seen and been involved in first hand. Barry worked with Dr. Martins, at North Face, Speedo, and founder and former head of innovation at PVH: a portfolio of iconic brands such as Calvin Klein, Tommy Hilfiger, and IZOD. In this episode, we talk about why brands have to be more consumer-centric than ever, the effects of online shopping, and the pros and cons of different technologies such as RFID, QR Codes, and Bluetooth beacons in apparel.

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This week on Mr. Beacon, we welcome back Dominque Guinard, CTO of Evrything, this time in his capacity as co-chair of the GS1 Digital Link Standard. The GSI Digital Link is defined as a “standard for web-enabling barcodes promises to enhance the shopping experience for consumers around the globe, while strengthening brand loyalty, improving supply chain traceability and efficiencies and bringing mobile phone scanning into the 21st century”. Today products are tagged for many reasons: compliance, marketing/consumer engagement, supply chain,l … The digital link standard allows all of this data to be combined into one URL that can be used at any point in the product life cycle. Global Trade Item Numbers (GTIN), or more commonly recognized as barcodes, are something we may see every day but as a consumers, we don’t have any connection or use for them. The digital link aims to change this by moving these numbers to the web, and allowing everyone to interact with them. Beyond the information used in supply chain, consumers can have a direct link to things like product information and content, expiration dates, nutritional data, warranty registration, or discount offers. Brands can now use QR code, radio-frequency identification (RFID), near-field communication (NFC), and even Bluetooth to deliver information to their customers. Listen in to find out more.

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Imagine a full solution, created with such ease of set up that businesses big and small alike could have a proximity marketing campaign set up in minutes - This has been Mobstac’s guiding principle. This week on Mr. Beacon, Ravi Pratap, CTO & co-founder of Mobstac, talks to us about why he believes that Bluetooth beacon applications are led by software. Ravi explains that proximity marketing, indoor location, and way finding will only be as successful as the quality of the software that is available to leverage the technology. Mobstac’s track record is a testament to this, with one of the largest beacon deployments in the world and working with customers such as T-Mobile, Google, Amazon, and Unilever. In this episode, we also get Ravi’s opinions on the state of the beacon industry, as well as the decline of Google Eddystone’s Nearby and Samsung’s Closeby.

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This week we welcome Bob Friday, CTO of Mist, back to The Mr. Beacon Podcast! On this episode, Bob gives us an updated on how Mist are using machine learning in the realm of Wi-Fi and Bluetooth networks. We discuss some of the recent Mist deployments at Disney’s Swan and Dolphin Resort and The Veterans Department, and discuss the state of the Bluetooth ecosystem and where it is going. Find out why Bob thinks Bluetooth is going from a “nice to have” to a “must have”. If you missed the first episode with Mist, watch it here: https://youtu.be/AlNRGbTEMkc

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This week on Mr. Beacon, we talk to Micha Benoliel, CEO of Nodle, a connectivity provider for the Internet of Things. Nodle has an impressive 4.3 million active nodes, and 78 million IoT devices connected to date. Nodle has built and continues to grow a network, based on Bluetooth Low Energy, that connects devices and collects their data. They have a unique approach of leveraging smartphone infrastructure to create availability for the network, crowdsourcing connectivity as Micha puts it. In this episode, we talk about the evolution of the Bluetooth and Wi-Fi standards, as well as dive into how blockchain can enable this network and data to scale while offering protection and privacy to its contributors.

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This week we talk to the Wiliot engineers behind the first sticker sized battery free Bluetooth tag about how it works and the approach to its design.

Wiliot envisions a world of smarter "Things" that can sell themselves and offer functionality not possible before. Apparel and pharmaceutical packaging become connected to the cloud. The Internet of Things can scale and offer real value as we understand where products are, who is using them and when they need to be replenished. Manufacturing, supply chain and inventory can be optimized. Makers of products and retailers can flourish in the face of disruption from online shopping. Anything we wear, touch or use can include sensing and connectivity, thanks to battery-free devices with an infinite lifetime.

Wiliot is a semiconductor company whose mission is to connect people with products with cloud connected sticker sized Battery Free Bluetooth tags. The company was founded by the leadership of the Gigabit Wi-Fi pioneer Wilocity, a group of wireless engineers experienced in building new products and the ecosystems required for their success. Wiliot has a research and development team based in Israel and a business development headquarters in San Diego, California.

Thanks to our partners at Beckermus for allowing us to capture footage at their facility of the system used to assemble Wiliot engineering prototypes.

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Headquartered near Barcelona, Accent Systems’ main business is designing and developing tailored Bluetooth enabled IoT devices, from concept to an end-to-end solution. Accent Systems has worked with well-known brands such as Samsonite and Volkswagen, enabling them to offer unique services to their consumers through beacons technology. In this episode of Mr. Beacon, we talk to the CEO and Founder, Jordi Casamada about the evolution of the company over the past 11 years as well as the evolution in the beacon market: including his opinion on the retirement of Android’s Nearby and how it will affect the future. We also discuss an area where Accent Systems has pioneered, using Narrow Band IoT to connect Bluetooth devices directly to the IoT.

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This week on Mr. Beacon we talk to Justin Zastrow, CEO, and Ira Hayes, CTO, of Smart Armor.

Smart Armor builds controlled access points, in other words Bluetooth locking systems. The company was born out of creating a solution for locking medicine cabinets and measuring adherence to medication. Now they are finding many different applications where securing drawers and cabinets, and using your phone as the “key” using the Smart Armor Smart Cube is very useful. You can find their cube in Best Buy today, and soon it Home Depot and Costco!

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There doesn’t seem like a more perfect use of wayfinding services using Bluetooth beacons than in the largest shopping and entertainment complex in the United States – Mall of America. Janette Smrcka, Information Technology Director at Mall of America, took on the challenge of enabling users to locate and navigate effectively across 520 stores on 5 levels, spanning 4.3 miles, over 5.6 million square feet. In this Episode of Mr. Beacon, we talk with Janette about what beacons and “blue dot” provider they are using, why they are using beacons over Wi-Fi, and how they deal with scaling in such a complex and large structure. We even get the inside scoop of where she sees the technology adding more value in the future.

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With 300 million square feet, covering 35 countries, 100,000 beacons, and 200,000 connections per day, the French company Pole Star definitely deserves its recognition in the Beacosystem. In this episode, we talk with the Deputy General Manager & CTO of Pole Star, Jean-Baptiste Prost about use cases in their four main verticals. Polestar promises an enhanced user experience, engagement with visitors, and insight into how your spaced in used. Polestar can make any venue “smart” with indoor location, geofencing, and analytics. Watch this week’s interview to hear about the evolution of Polestar and the beacon market, and where the future is heading.

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One of the essential ingredients to the infrastructure of many systems is a gateway - a device that connects ‘things’ to the cloud. In many cases, these ‘things’ are Bluetooth beacons! Rigado, one of the leaders in this space, produces a ‘edge-as-a-service’ infrastructure - wireless gateways and an edge computing platform. This infrastructure is used for Commercial IoT solutions, like asset tracking and in smart buildings. On this episode of Mr. Beacon, Rigado’s CTO, Justin Rigling, gives us insight into which kind of applications gateways are essential, as well as an overview of their products and services.

On the August 24th, Estimote launched a first for the IoT industry, an LTE beacon. It leverages cellular LTE, GPS, and Bluetooth Low Energy connectivity. This small device, fully programmable using JavaScript, was built on the idea of enabling asset tracking in both indoor and outdoor environments. Jakub Krzych, Estimote’s CEO, gives us a first look at this revolutionary product, how it works with the Estimote cloud, and their vision of empowering developers to “use the physical world as their canvas”.

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Meet the leading designer and maker of Bluetooth beacons in Italy, BlueUp. Partnered with Quuppa for next generation angle-of-arrival location, and supporting iBeacon and Eddystone, BlueUp offers beacons of all shapes and sizes, gateways, along with software and cloud services. As the number of beacons grow and they gain more and more visibility, new applications constantly appear and are even changing the way we talk about “beacons” or “tags”. This week we talk with Alessio Cucini, who has seen the evolution of the beacon market since launching BlueUp in 2014. Optimistic about the direction of the beacon market, Alessio discusses the shift in applications and terminology, iBeacon versus Eddystone, and encryption versus static IDs.

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Asif Khan, Founder and President of the Location Based Marketing Association (LBMA), defines location based marketing as the intersection of people, places, and media. Asif through the LBMA shares the best of what is possible and inspires companies to think differently about the technology available to them. On this episode of Mr. Beacon, we talk pilots, surveys, trends, and end with a 3 layer cake that reveals what is essential to an effective location based marketing solution.

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ThinkInside is working with some of the most successful retailers and manufacturers in the world. Making physical space “smart” is their vision. CEO Iacopo Carreras discusses how his platform captures large volumes of very precise location data, which is used for operational advantage and to unlock insights into behavior. Problems with flow, layout, engagement, and sales can all be uncovered when looking at the complete buyers’ journey in the store, starting form when they pick up their basket, till after their purchase is made. The benefits extend beyond category management, product placement, and asset optimization. With Bluetooth technology integrated into the infrastructure of the building, wayfinding, interactive shopping lists, and proximity marketing all become available to anyone with a smartphone.

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We all can relate to the feeling of an uncomfortable wristband, one that was fastened too tight, continuously scratching our wrists, or even too loose and falling off altogether. Personal identification, whether it be in healthcare, hospitality, or recreation, has yet to see many improvements either for the user or provider. Idion aims to change this by creating a skin-applied, hypoallergenic, and flexible personal identifier and platform using radio frequency technology. Michael Gilvary, co-founder and COO, partnered with Dr. Peter Costantino, Chair of Head and Neck Surgery at Northwell to design this revolutionary solution. For patients/users, Idion can provide a comfortable, safe method of identification with an additional value-add of aiding the user with relevant and personalized information, education, and services like navigation. For healthcare providers, this skin-applied solution offers a way of overcoming the significant problems associated with misidentification in hospitals and can provide ways of optimizing access control and logistics. In hospitality and recreation, Idion offers a new channel with a revenue-generating opportunity, offering upgrades, promotions, and prizes to the users and also providing valuable data and analytics in return to the providers.

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From sporting goods to luxury items to cosmetics, there a massive problem with counterfeiting. This 1.7 billion dollar problem is a weighty pain point in most verticals. The health and safety consequences are serious, and misrepresentation of the brand image and quality is just the tip of the iceberg in terms of negative ramifications. On this week’s episode, we talk to Ross Mandel, CEO of VerifyItNow, about the business he built around finding a solution to this problem. We discuss the growth of VerifyitNow from brand protection to asset tracking to a lost and found platform, and the opportunities and limitations of the technology behind it - NFC, Bluetooth, and Google Nearby. Watch as Ross illustrates how you can “product your brand, reduce loss, increase customer confidence, and build brand loyalty” with their anti-counterfeit and verification system.

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From sporting goods to luxury items to cosmetics, there a massive problem with counterfeiting. This 1.7 billion dollar problem is a weighty pain point in most verticals. The health and safety consequences are serious, and misrepresentation of the brand image and quality is just the tip of the iceberg in terms of negative ramifications. On this week’s episode, we talk to Ross Mandel, CEO of VerifyItNow, about the business he built around finding a solution to this problem. We discuss the growth of VerifyitNow from brand protection to asset tracking to a lost and found platform, and the opportunities and limitations of the technology behind it - NFC, Bluetooth, and Google Nearby. Watch as Ross illustrates how you can “product your brand, reduce loss, increase customer confidence, and build brand loyalty” with their anti-counterfeit and verification system.

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A UK based nonprofit has created the first internationally recognized standard for accessible audio navigation - helping visually impaired people travel independently, removing barriers to employment and interacting with friends and family. With the number of visually impaired estimated to be 295 million and increasing, Wayfindr saw a lack of accessibility solutions and a lack of consistency which was impacting young people in particular. In order to fix the fragmentation created by different offerings, they created an open standard for indoor navigation (ITU-T F.921). This enables venues, such as a metro station, to create detailed audio navigation instruction with help from Bluetooth Low Energy Beacons. We talk to Tiernan Kenny, Head of Communications, Public Affairs, and Standards at Wayfindr about the advantages and limitations of different indoor location metrics, how their standard can help the visually impaired and beyond, and why all venues should be implementing audio wayfinding today.

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This week on Mr. Beacon we are talking to a pioneer in the beacon space, Nathan Dunn, CEO of BlueCats. BlueCats has seen the progression of the real time location services industry first hand, starting with Ultra Wide Band technology followed by a integration of Bluetooth beacons and then the advent of iBeacon. The value of real time visibility was first realized in retail, focusing on how people were led to purchase decisions. BlueCat’s solutions have since spread over many verticals such as sports, industrial warehousing and outdoor asset tracking, as well as hospitality. Backed with years of experience, Nathan discusses the challenges RTLS has faced as it evolved as well as giving us insight into what qualifies a project to be better suited for UWB or for beacons.

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Grizzly Analytics is recognized as one of the world’s leading analysts focused on location technologies and IoT, based on their technical expertise and hands on approach to evaluating vendor claims.

On this episode of Mr. Beacon, we talk with Bruce Krulwich, Grizzly’s founder, about the current landscape of location technologies, how the different offerings are evolving, and expectations of the future. We talk Bluetooth beacons, Ultra Wide Band, Ultrasound, SLAM, Machine Vision, and more.

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Gavin Neate has made several careers out of helping others. After ten years of service in The Royal Air Force, he spent 18 years as a Guide Dog Mobility Instructor. Then he founded Neatebox, building on his knowledge and experience of working with those who are visually impaired. Since starting Neatebox, he has launched two products using beacon technology, ‘Button’ and ‘Welcome’. Both aim to help in the day to day life of the 13 million people with disabilities”. In this episode, we talk to Gavin, see the apps in action, find out about their impact, how they work, how to get involved … and as always, what kind of music he likes.

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With the European Union’s new data protection law going into effect imminently, it's driving a flurry of changes from businesses based inside and outside the EU, racing to comply and avoid new levels of financial penalties. Jarno Vanto, a cybersecurity lawyer and partner at the law firm Polsinelli, gives us insight on what The General Data Protection Regulation entails, who it applies to, and the implications of not complying. Here is what you need to know before May 25, 2018.

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Connecthings is in the business of enabling public transport solutions for Smart Cities using a combination of Beacons, NFC and QR Code technologies. We talk to their CEO, Laetitia Gazel Anthoine, about how her company has achieved success in an area where few have survived.

For more interviews and articles from the author of Beacon Technologies see https://www.mister-beacon.com/interviews

If your pipes could speak, what would they tell you? If your bottle of whiskey could ask questions, what would it ask you? FeelIt’s advancements in sensor technology are enabling objects to become “smarter” - reaching new levels of self-awareness. CEO and co-founder, Gady Konvalina describes the Nanotechnology-based sensors they have created with the ability to sense structural formation, movement, and weight. With the help of beacons and cloud services, these sensors can give pipes the ability to tell manufacturers when they are going to leak or can send a smartphone alert when the whiskey is low, asking if you would like to reorder. Catch a full discussion about this disruptive technology and a demo of the sensors on this week’s episode of Mr. Beacon.

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Most people these days are familiar with the Internet of Things, at least in concept – but when we speak of the web of things, we are speaking of an entirely different, though related issue. On this episode of Mr. Beacon, Stephen talks with Dominique Guinard, CTO of Evrythng, a company that helps brands create and establish digital links with their products. There are many reasons for this kind of technological integration into physical products and the two of them discuss the issues behind a unique identifier approach to product development and distribution. This is a fascinating conversation about where the world of products is headed, so make sure you listen.

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RFID vs Bluetooth - It's a debate that will go on for some time as the technologies continue to improve and change. In this conversation with Mike Kastner we dive into the controversy to discover if there are any ways that we can understand the two technologies comparatively without feeling that we have to jettison either one. It's a lively conversation that focuses on the pros and cons of each technology and the wide range of applications that can be considered for each one. If you or your company is looking for the right technology to meet a new situation you're facing, this episode should be very helpful for you.

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Personal Asset Tracking has been one of the great success stories of the Beacosystem. Companies like Stick-N-Find, Trackr and Tile were some of the first vendors and they have been selling many millions of beacons. Haystack Magic is a new challenger to the approach these incumbents have used, with a software solution that uses lower cost general purpose beacons. The Haystack Magic user interface is designed to use the way the human mind works to track things.

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As we consider what is known as The Internet of Things, RAIN RFID is one of the technologies that will undoubtedly be an integral part of IOT moving forward. Will there be a day when actual things such as sweaters and socks are identified via electronic technologies? Steve Halliday, president of the RAIN IFID Association says he has no doubt about it. In this great conversation, Steve shares a great deal of information about what RAIN is capable of doing now and looks into the future to explain possibilities that are not too far off. It's an intriguing conversation that's well worth the time it takes for you to listen.

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Can you even imagine any reason your motor oil would need to be a connected product? To stretch your thinking a bit more, how about pharmaceuticals? These are some of the cutting edge examples of how connectivity in packaging and everyday products is making a difference both to the consumer and the cost and production inherent in bringing those products to market.

In this episode of Mr. Beacon, Steve talks with Marcin Pilarz, CEO of Talkin’ Things, a company that integrates connected technologies with everyday products. In this conversation you will hear why this particular application of NFC technology is beneficial, the particular hurdles encountered when implementing it - especially with well-established brands, and how the industry is poised to grow in the next few years.

Creating an app that can be the remote control for a venue is an art and a science. Venuetize have developed and acquired technologies for just that purpose that are unusual and distinctive. Venuetize's CTO has unparalleled experience in creating successful mobile apps that predate the advent of the Apple App Store. Listen to his case studies and lessons learned.

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A wave of multi-level marketing (MLM) firms are creating beacon offerings, putting Bluetooth beacons in the hands of business people completely unfamiliar with the technology. We find out what's happening, who is using the technology, the problems and the opportunities by talking to Victoria Gonzalez, a solopreneur who has been figuring out how to make beacons work for her small businesses.

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Water.io is a pioneer in augmenting packaging with Bluetooth sensors, opening up new user experiences and business models while giving us a preview of what is to come. We talk to Kobi Bentkovski, CEO and co-founder, about how their system works and the implications of this transformation in how products are delivered.

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A masterclass / case study from Markus Wulff of the Absolut Company on how his team integrated the digital world with the physical (bottles of Malibu) using RFID to engage their customers. Recorded after his awesome presentation at the @Active Intelligent Packaging Industry Association conference in Amsterdam.

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Understanding where the beacon market will go is critical for entrepreneurs and solution designers. In a market this complex, it's also very difficult to do. We have the privilege of talking to some amazing players in the beacon ecosystem, which helps inform our annual forecast. In this episode, we focus on our assessment of what's happened in 2017 plus some key predictions for the future.

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56 – Real Time Location Systems have been considered rare and exotic technology deployments until recently. Bluetooth is changing all that, in a way that is sparking a wave of innovation–not just in high tech, but in warehouses, manufacturing facilities, hospitals and office buildings around the world. We talk with the person that literally wrote the book on RTLS, Ajay Malik.

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Bill Davidson has a unique perspective from his positions as a VC, CAO at Global Foundries, SVP of Marketing & Investor Relations at Qualcomm and his early days working for the Bell co. that would become Verizon. He shares the story of his career in what evolved into IoT and first hand experience implementing some of the early wireless use cases that have resurfaced again.

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54 – Museums, despite being associated with the past, have been at the leading edge of Bluetooth beacon adoption. We visited Dieter Fenkart-Fröschlt, COO of the San Diego Museum of Art and talked about what drove their investment in a beacon-enabled app, how they approached it and what the business benefits have been.

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Bluetooth Mesh is perhaps the biggest thing to happen to IoT since Bluetooth Low Energy sparked the revolution of beacon technology, wearables and thousands of other connected products. Szymon Slupik, CTO of Silvair and Chair of the Bluetooth Mesh Working Group at Bluetooth SIG explains what the release of this new standard means, what mesh is, why it was necessary and the applications that it enables.

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52 – Bluetooth connects millions of IoT nodes, but who are the people behind the standard, where did it come from, and where is it going? Most importantly, how can we influence or understand it better? Mark Powell, Executive Director of the Bluetooth SIG answers these questions and many more.

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Erik Bjontegard has been a pioneer in using #IoT technologies to develop a context platform, and has the customers and partners to prove it. He explains the strategy he's used as a serial entrepreneur, what the Spark Compass platform does, and the metrics it yields for specific customers of his.

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Acquiring location data is challenging, but how do you monetize it? Verve is one of the few companies who have been able create a successful location based ad network using billions of location data points. We talk to Brian Dunphy, a veteran of Qualcomm, Gimbal and now Verve about what it takes to be successful in this market.

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Have you figured out how to make your apps successful? Research shows that over the past four years, the percentage of companies that do has jumped from 10% to 90%. But having such a strategy does not guarantee success. Phunware have a unique track record of success powering apps from Netflix, NBC Sports and Fox to Cisco and even NFL stadiums. This week, Phunware CEO Alan Knitowski deep dives into every major aspect of what it takes to be successful in mobile apps.

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How are big data and the IoT reshaping the shipping industry? We sat down with the Chief Business Officer of Alpha Ori, Sam Jha, to learn how they're helping steer their customers toward smart shipping. Don't miss this fascinating episode, our first to deal with pirates and autonomous ships!

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What is the state of the Internet of Things? What are some examples of IoT gone wrong and which companies are getting it right? We sat down with former Qualcomm and Intel IoT strategist Aidoo Osei and tapped into his well-informed insights on what IoT is now and where it's going in the future.

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How are Indoor location systems evolving? What are Gatwick Airport and Harrod’s doing with this technology? Hear why a leader in indoor location is adding asset tracking features to their product. Mr. Beacon goes back to London to speak with Chris Charles, COO of Pointr Labs about why one of the UK's largest travel hubs and most prestigious retailer are using their services with Bluetooth beacons on a major scale.

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Is there an alternative to LP WAN to connect IoT devices? Cisco Jasper have proved there is. In this episode, special guest Martyn Etherington, CMO of Cisco Jasper, discusses the ways Jasper's IoT connectivity platform is playing a huge role in the management and monetization of cellular SIM card connections to IoT devices. We hear the inside stories of how some major companies are connecting networks of devices to the cloud.

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In an interview recorded shortly before their announcement, Aruba’s General Manager of Meridian Apps, Özer Dondurmacıoglu, reveals a new Bluetooth beacon offering from HP-Enterprises’ Wireless LAN Division. Aruba is getting into RTLS and asset tracking with new Bluetooth tags that work with their Wi-Fi/BLE equipped access points and a new set of cloud services. Ozer explains the offering, what drove the decision to extend into this market segment, the use cases that Aruba will support and what they are hearing from the market.

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43 - As the Beacosystem evolves to address the challenge of fleet management and embrace Real Time Location Systems, beacon gateways are becoming an important building block. Rather than focus on beacons Fathom has launched a gateway product that is designed to work with beacons from third parties. They just announced a partnership with Gimbal. Al Juarez describes Fathom's first deployment and an evolution from fleet management to RTLS location sensing using Angle of Arrival technology. For more interviews and articles from the author of Beacon Technologies see https://www.statlerconsulting.com/mister-beacon

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While the need for Real Time Location Systems (RTLS) to monitor assets in healthcare and manufacturing is spiking, the cost of the tags used in such system is still a break on adoption. Uwinloc, a French startup, the product of the Airbus incubator, has an answer, tags without batteries. Delivering sub-meter accuracy and dramatically reducing capital and maintenance costs this passive UWB technology promises to be profoundly disruptive. We talked to the CEO of Uwinloc, Eric Cariou, at IoT World in Santa Clara and he gave us a full rundown of what Uwinloc is doing. [Audio improves at 2:40]

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Ex Cisco CTO now CTO co-founder of Mist, Bob Friday, reveals what his company is doing to use virtual beacons to enhance the management of beacons and eliminate them in some cases. He also describes how their technology, which is OEMed by Cisco can be used in an Real TIme Location System to track assets rather than people.

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We get insights into the go-to-market strategy of Kontakt.io, one of the most successful pure play beacon vendors, from their field leadership, Philipp von Gilsa, VP of Market Operations and Filip Karwala, Head of Sales. They share their metrics, information about the projects they are taking live, their latest products and where the growth is.

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We learn how beacons are being used on and off broadway by The Shubert Organization, the largest theater owner on Broadway. Kyle Wright runs the data analytics and R&D function for Shubert and describes the ways in which beacons can make the experience better for the 13 million ticket holders each year that make up Shubert’s customers. Time Square is one of the most checked in places on earth. Wright is working on how to unlock the value in that. In addition to helping people get to their seats on time, facilitating the link between theaters and restaurants, we hear how Shubert is managing the challenge of getting visitors to use their apps and the partnerships that are helping them to monetize their beacon network.

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Philip Hoyer, CTO of HID Global’s Trusted Mobile Ticketing division demonstrates a series of applications of electronic ticketing, Bluetooth and beacons at the Ticketing Technology Forum in Dublin. These enable new experiences and business opportunities at events, in the enterprise and for hotel guests using a combination of access control, mobile wallet technology and the offerings from BluVision, the beacon company HID recently acquired.

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Bluetooth Smart chips are at the heart of beacons. When beacons first hit the scene, Nordic Semiconductor grabbed the largest share of the market supplying their chips to beacon manufacturers. In a brief discussion with Alf Helge Omr, Business Development Manager at Nordic, we explain how much of a beacon’s function gets supplied by the chip vendors, where their role ends and how the Bluetooth module vendors add value to the chip.

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We talk with Beeem's CEO Ferenc Brachmann at the Bluetooth SIG World Event in Silicon Valley about the latest news on the Physical Web, major changes to Chrome and the work his company is doing with retail brands who are early adopters of Eddystone URL.

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Personal Asset tracking was one of the first use cases for Bluetooth beacons, it’s driven millions of unit sales and continues to evolve, with crowd sourced asset spotting, new usecases and new hardware to add room level monitoring. We talk to Christian Smith, TrackR’s President and co-founder about the technologies and stories behind the founding of TrackR and use of the product.

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Live from the Bluetooth (SIG) World Event we get schooled on what it takes to get Bluetooth certification for a beacon product, the process and the cost of getting to use the Bluetooth brand.

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We catch-up with Estimote's CEO at the Bluetooth World Event to discuss the Beacosystem and see demos of Estimote's forthcoming UWB product and their HDMI enabled Mirror video beacon.

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Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands. He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem. [Recorded: March 8. 2017]

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The Physical Web has huge potential to change the way web content and services are discovered in the physical world. We talk to Richard Graves, the CEO of Bkon, a company who have gone “all in” on the Physical Web and Eddystone URL. We learn about a massive change that Google is poised to make in how PW content is discovered, how PW content can shrink the cost of apps, the personalization of PW content, examples of where it is being used and how PW discovery, NFC and QR codes are being made to work together.

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Sensoro have broken new ground by combining IoT Low Power - Wide Area Network radios with Bluetooth beacon sensors. A single Sensoro Alpha base station can monitor and manage beacons over a radius of 2 miles in a city environment. With deployments to monitor city infrastructure, air quality, agricultural soil and utility meters, this is an important milestone in the evolution of the Beacosystem. We caught up with their VP of Sales and Product Development at the Industry of Things Conference in San Diego - Recorded Feb 21 2017

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We talk to Patrick Leddy, the CEO of Pulsate, one of the pioneers in geomarketing about the state of the market, the challenges of app design, the best ways for companies to create their mobile app strategies and the role of an orchestration layer in making sense of beacon signals and delivering a great experience for users.

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We continue to part two of our master class on geofencing. Patrick Leddy CEO of Pulsate builds on the last episode which explained the “what”, “why” and “when” of geofencing. In this episode he discusses “how”, reprising the chapter he wrote for our book (Beacon Technologies). We talk about the different techniques that are applied, when they should be used and what to look out for when selecting a geofencing solution.

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Patrick Leddy CEO of Pulsate draws on his firm’s pioneering experience with Geofencing, reprising the chapter he wrote for our book. He explains the major types of geofence, the pros and cons versus beacons, how geofencing works and what it can be used for. We wrap up with thought provoking examples of how Geofencing can be used to enable customer engagement.

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Bluetooth Beacon powered Real Time Location Systems are being used to monitor and locate assets. This is an important part of the emergence of Industrial IoT. John Sailer, BluVision's COO explains RTLS, how BluVision's technology is being used in manufacturing and warehouse environments, their work with Google's Waze, and how BluVision funded growth that allowed them to sell millions of beacons, culminating in their recent acquisition by HID.

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We continue our conversation, find out how much the Quuppa locators cost, discuss the future as standards start to incorporate Angle of Arrival (AoA), how AoA works, how it can be used beyond asset tracking to track phones, Quuppa's origin story within Nokia R&D, their expansion to the US, their partner strategy, how AoA solves the challenge with apps and retailers.

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Angle of Arrival (AoA) offers genuine sub-meter accuracy. Quuppa has pioneered the commercialization of AoA using commodity Bluetooth components and have recently opened up operations in the USA. [RECORDED DEC 2016] We talk to their co-founder and Chief Customer Officer, Fabio Belloni, who explains how this technology is being deployed.

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Cisco reveals that over half a million of their Meraki Wi-Fi routers in the field have built in Bluetooth hardware that enables them to act as iBeacons. Thanks to a recent cloud update, these can also be used as beacon gateways to monitor third party beacons. We talk to Colin Lowenberg who is responsible for managing the Cisco Meraki API product offering about what this means, the functionality available, how it’s being used by customers and how Cisco wants to work with other vendors in the beacon ecosystem.

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Beacons can enable an enhanced ticketing experience by having mobile apps recognize fare gates and ticket collectors. We talk to Dimiter Dimitrov – CEO of Tickey about his experiences developing and deploying his company's beacon app.

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We talk with Ferenc Brachmann – CEO of Beeem about their work creating tools to enable the publishing for the Physical Web and their experience with Eddystone URL beacons at the European Table Tennis Championships.

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We learn how Visual Light Communication (VLC) can be combined with Bluetooth Low Energy (BLE) and integrate with the Internet of Things (IoT) to enable new disruptive functionality. Greg Carter, Acuity Brands General Manager for IoT explains this and why the largest provider of lighting systems in the USA is so well positioned to drive adoption of these technologies.

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Unacast's CEO provides a jargon busting introduction to programmatic advertising and how beacons are creating opportunities for brands, retailers and proximity solution providers.

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Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution.

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Cisco is disrupting the Beacosystem with its new CMX Beacon Point vBeacon product. Moving beacons with a point and a click promises to change the way we look at the Total Cost of Ownership of large beacon developments. We discuss where vBeacons work best and see Cisco's web management tools in action.

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Getting beacon deployment right is the difference between success and failure. It involves art, organization and science. We distill what you need to know into ten critical success factors and discuss them with Siddharth Panigrahi of Gimbal, one of the most experienced engineers in this area. Sidd has worked on many of the biggest beacon deployments in the world, including three Super Bowls, SXSW, MLB's baseball stadiums and Citibank.

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It's easy to make mistakes when it comes to privacy and beacon apps. The consequences are serious. Hear Jarno Vanto of Borenius, one of the leading lawyers that specializes in beacon privacy describe the pitfalls and how to avoid them.

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Kevin Hunter, former COO of Gimbal / President of inMarket discusses where the opportunities are for entrepreneurs in the proximity ecosystem. We discuss audience aggregation, AR, Smart Cities, and the impact of Google's Eddystone on the opportunities to create value.

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MOCA’s CEO & CTO explain how proximity is informing the Mobile World Congress app, how they can drive incremental revenue for conference organizers, their experience of solar powered beacons and an example of a beacon enabled app making one of Spain's biggest tourist destinations smarter. https://www.mocaplatform.com

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Episode 12 - inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in a beacon enabled advertising network

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We explore how Ukranian based Leantegra has blended Bluetooth beacons with Ultra Wide Band (UWB) and Wi-Fi, what UWB is and what it brings to the solution, and the advantages of doing business from an country with faster/cheaper Internet connectivity than the USA.

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Kiyo was the CEO of Meridian and now leads HPE Aruba's beacon business. We hear the story of how Aruba acquired his start-up and how Aruba used Wi-Fi and beacons to solve the challenges of proximity apps at Levi Stadium.

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Szymon Niemczura is CEO and Co-Founder of Kontakt.io. He talks about the strategy and applications that have enabled his company to sell the largest number of beacons in 2015 (by ABI's reckoning). We explore how they intend to make money while maintaining their partner relationships, their future offerings, what inspired the founding of their company and what developers need to be aware of before choosing their beacon provider.

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Rick Belliotti is Director of Information & Technology Services, as well as Business Development for the busiest single runway airport in the USA. He describes the rationale and process of developing a beacon infrastructure, how the airport business works and important things that people need to know, if they want their technology to succeed in one of the busiest types of venue. He also gives us a sneak peak of their new airport app, designed to work at multiple airports. It has some unique proximity features.

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John Coombs explains what's required to build an Orchestration layer for a beacon solution and why you need one. He shines a light on his company's customers and why some of them came to Rover as a "second surgeon”, asking Rover to fix the problems from their first attempt at beacon deployment.

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Vincenzo Dentamaro reveals details of their deployments at Fiat's factories, the Rome subway and museums in Italy and the US. They talk about their approach to pricing and their future plans.

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Scott Jenson on Google’s announcement to move Physical Web directly into Android, how it's being used, Bluetooth activation and concerns about Google controlling the Physical Web proxy.

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Jeff Russakow discusses the deployments Gimbal are powering, reveals numbers of developers on Gimbal's network, and a surprising vertical that is exploding ... and it's not retail.

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Interview with Proxama CEO of Proximity Marketing Jon Worley. He discusses the lessons learnt and results Proxama have seen from their pioneering work building one of the first beacon networks, deploying beacons in buses, taxis, airports, and town centers in the UK.

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Estimote’s Jakub Krzych is CEO & Co-Founder of the most visible of the Bluetooth Beacon makers. He discusses the use cases that are driving the market forward, their newest products enabling direct control of appliances, the latest announcements from Google and offers free Physical Web T-Shirts to our listeners.

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We talk to one of the leaders in indoor location technology using Bluetooth Beacons, Pointr Labs' COO Chris Charles about what people are using indoor aps for, why venues are investing into indoor mapping, the level of accuracy achievable, what deployment involves, the relevance of what Google is doing with its new standards, examples of customers and the future of the industry.

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