Robert and Samuel go deep on how you can use surveys including tools, questions, biases, and sampling.
Our top tools:
- Qualaroo
- Survey Monkey
- Wufoo
Samuel eventually rediscovered Microsoft Frontpage.
How do you pronounce Likert Scale?
Don Norman — The Design of Everyday Things
Rodeo Austin — Porkchop Downs
Peter Drucker — The Essential Drucker
Shooting fish in a barrel
Selection Bias
Outback Steakhouse sucks, but blooming onions are delicious.
Hipmunk travel.
Garrett Dimon -- Understanding Cancelations
Lincoln Murphy has great insights on customer success and SaaS.
Chris Dixon and rejection.
Conversion Rate Experts AND Sean Ellis -- "Golden Questions" that reveal exactly why your visitors aren't converting
The Net Promoter Score is controversial.
Bob E. Hayes -- Measuring Customer Satisfaction
