If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow.

However, understanding the culture of your customers can take time.

In this episode, Ricardo González, Cultural Communications Expert, discusses how to navigate culture through different stories and learn about resources that can take your selling game to the next level.

What we discuss:

• The 5 elements of culture
• The 6 stages of cultural mastery
• Examples of successful & unsuccessful brand expansion

Check out this resource mentioned during the episode:

• The 6 Stages of Cultural Mastery by Ricardo González
• The 6 Stages of Cultural Sales by Ricardo González

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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