There’s much to be learned from the failures of implementing ABM strategies.

In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and Marlowe Fenne, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.

We discussed:

• The power of personalization
• Prioritizing time-efficiency
• Providing new industry knowledge and unique perspective
• Listening closely to the insights