It is no longer enough to think of the customer experience as an external focus; customer experience must now be an integral part in shaping company culture to stay ahead of competing businesses.

Samir Kumar Sah, host of The Experience Business podcast, joins us for this episode of the Takeover Series. Samir shares his insight on the following:

• The Customer Experience
• Digital business versus doing digital
• What needs to change for struggling businesses
• The 5 pillars of digital business

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