Research and communication fit together in an ongoing cycle.

In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.

What we talked about:

• The biggest challenge for product marketers today
• How market research can improve messaging
• Your recipe for out-of-this-world storytelling
• Turning research into communication assets
• Worthwhile success metrics

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.