Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand.  He and Tavarus Hogans discuss:

Brand CEP: Louder than words

Top facts:

• Double Cask, double depth

• James Fleming founder story

Recent brand news:

• Launch of A’bunadh Alba and Top 5 award

• Pack restage

Social calls to action

• Follow @ Aberlour_US

• Get your whisky portrait customized coaster at AberlourLouderThanWords.com

Any social handles/hashtags to follow

• #Aberlour

• #LouderThanWords

• @Aberlour_US