Whether it's water cooler talk, on the golf course, or between friends and family, you've probably had a conversation about your portfolio performance. From what I've witnessed, it's either a chest out, head held high "I had an x percent return last year, how'd you do?" or a less enthusiastic "I was down x percent last year." In the first scenario, the 'winner' is the person with the biggest return and in the second, the person with the smallest loss. It begs the question, are big returns really that important?

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