Before you start creating video content, there are a few things you need to know. Whether you are starting at the beginning, or have plenty of experience behind you, this is a must-listen for anybody creating educational video content. TechSmith’s Learning & Video Ambassador, Matt Pierce, is joined by Tiffany Taylor, Director, EDU Success & Education at Handshake, on this edition of The Visual Lounge. She shares what led her to create video, how she defines success and why keeping things simple and small is key. Plus, Tiffany shares her definitive 6 R’s to consider before creating video content. Learning points from the episode include: 1:18 – Introducing Tiffany Taylor 2:26 – How did Tiffany start using video? 4:57 – Defining a successful video 7:25 – Make sure video is the right medium for your content 10:27 – Introducing Tiffany’s 6 principles for video content 11:08 – Reiterating your design formula 13:47 – The beauty of pausing videos 17:51 – Why repetition is key 20:33 – Keeping things simple and small 23:14 – Are organizations nervous about choice? 25:20 – Audience trust and change based on feedback 31:36 – Diversity of Learning and Accessibility 34:23 – Why collaborate on content? 39:01 – Tiffany’s Speed Round 43:16 – Tiffany’s final takeaway for the audience

Important links and mentions: Tiffany on LinkedIn: https://www.linkedin.com/in/tiffany-taylor-learner/ (https://www.linkedin.com/in/tiffany-taylor-learner/) Handshake: https://joinhandshake.com/ (https://joinhandshake.com/) Camtasia: https://www.techsmith.com/video-editor.html (https://www.techsmith.com/video-editor.html) Snagit: https://www.techsmith.com/screen-capture.html (https://www.techsmith.com/screen-capture.html) TechSmith Academy: https://www.techsmith.com/academy.html (https://www.techsmith.com/academy.html)