Introducing video content to your arsenal is not an easy task. It’s a gradual procedure, and mistakes will certainly be made along the way. But that’s OK. In this episode, master virtual trainer Kassy LaBorie joins Matt Pierce on The Visual Lounge for a step-by-step tutorial on how to create her first video for her business. From the early planning stages to nailing your script (or deciding whether you need one), Matt and Kassy discuss how to navigate the basics when stepping into the world of video. Learning points from the episode include: 00:00 – 01:10 – Intro 01:10 – 01:51 – Matt introduces Kassy 01:51 – 02:47 – Matt introduces the premise of the episode 02:48 – 04:29 – Why Kassy wants to make a video 04:29 – 05:31 – Matt and Kassy discuss advantages of video content 05:31 – 08:44 – Kassy explains her ideas for her first video 08:44 – 12:48 – Pinpointing an ideal outcome for the video 12:50 – 15:53 – Choosing how to host a video 15:54 – 20:39 – Measuring whether a video is serving its purpose 20:41 – 24:32 – Forming a message to connect with the target audience 30:53 – 37:51 – How to formulate a scripting plan 38:23 – 48:56 – Building on from engaging introductions 49:06 – 57:11 – Kassy asks Matt final questions and next steps 57:12 – 58:46 – Outro

Important links and mentions: Kassy’s website: https://kassyconsulting.com/ Connect with Kassy on LinkedIn: https://www.linkedin.com/in/kassylaborie/ TechSmith Academy Scripting Course: https://academy.techsmith.com/basics-of-writing-using-scripts

Learn more about the https://academy.techsmith.com (TechSmith Academy).