Homo Zapiens

Recently I've been reading Victor Pelevin's Homo Zapiens, a surreal look at the advertising and media game in post-Soviet Russia. The story follows an ad man, Tatarsky, who is swept into the world of glamorizing products for unwitting Russian consumers. Pelevin certainly follows in the footsteps of other Russian greats like Dostoyevsky or Bulgakov. Perhaps not as great, but certainly following.

Rating: 4/5 -- Worth Owning