The more social we get, the more we expose about ourselves. That's a fact of life that antedates social media, the Internet, or computers. From this perspective, social media are just a new way to reveal ourselves, sometimes by choice, other times not. For the PM in charge of product requirements or release checklists, working on a social media product requires standing your ground on security and privacy issues. I won't beat on the unfortunate launch of Google Buzz further, except to make one last point. To avoid the sort of morass in which Google finds itself, someone in PM...