On this week’s Bob Pritchard Radio Show we discuss the difference between truly differentiating yourself from your competitors in the mind of your potential customer and merely creating a difference in your product from your competitors. We also discuss the positive small business outlook for 2013, the fact that only one patent in every 3700 becomes commercially successful, the mistakes entrepreneurs make when soliciting investors and why a great idea and funding is only about 30% of the battle to be successful.   In our e-mail segment we also discuss corporate social responsibility and the three stages required to close an investor.   Two great guests in today’s show, Stephen Monaco, the driving force behind the most successful PC data communications software of all time and  Tay Zonday who became a worldwide sensation on You Tube with Chocolate Rain.