The Digital Loop, Season 2, Episode 11 
Hosted by Ivan Hernandez & Paul Papadimitriou

Startup Branding with Alex Hunter

Branding is more than a logo, more than tagline, more than marketing. It’s the essence of a company—the definition of its raison d’être. Alex Hunter discusses how core this process is for a business, in particular for startups.

More: http://www.thedigitalloop.co/s02/e11-startup-branding-alex-hunter