Google Ads is getting more complex, more automated—and harder for small businesses to control. Can AI level the playing field?

In this episode of thinkfuture, host Chris Kalaboukis sits down with David, founder and CEO of Groas, to talk about how AI is reshaping advertising and why his company is tackling one of the biggest challenges in digital marketing: optimizing Google Ads for real profitability.

David shares how Groas began as a landing-page optimization tool for advertisers and has since grown into a full AI-powered platform that dynamically adjusts ads and pages to maximize ROI. With Google pushing towards black-box automation, Groas offers a way for businesses to regain control.

We cover:

• The origin story of Groas and its growth beyond e-commerce
• Why Google Ads keeps getting harder for small businesses to navigate
• How Groas optimizes landing pages and ad copy in real time
• Why the company chose to remain self-funded and profitable rather than take VC money
• The coming shift to AI-to-AI advertising and purchasing
• How AI could reshape jobs in marketing, sales, and beyond
• Why building a personal brand might be one of the best defenses against automation

If you’re in digital marketing, advertising, e-commerce, or just curious about how AI is reshaping the future of work, this episode is a must-listen.