If a business owner focuses on five fundamental pillars, unlimited potential is unleashed. The business will have a foundation for scale, and the business owner will begin to free up his or her time to finally start working ON their business, instead of IN it. The entrepreneur will have the freedom to focus on the big picture and dream about what their business could be if they had unlimited time and unlimited capital. In this episode we will discuss the fourth of these five pillars, transparency. With total transparency, your entire team knows where you are and where you want to go. Seeing the big picture and status to getting there creates alignment. It helps paint the picture of how every employee is supporting the end goal. With detailed and accurate financials in place, key metrics can be tracked and communicated through daily dashboards, weekly and monthly calls and quarterly strategic meetings. A company cannot thrive if everyone is on a different page.