The goal of communication in any organization is for the recipient to think, feel, or do something. Most often, the outcome we seek is a behavior: We want the recipient to do more of what they're already doing, do something differently, or do something new. Conveying information alone will rarely inspire someone to action. That requires communicators to add creativity to the mix. In this Circle of Fellows episode, four IABC Fellows will explore the application of creativity to business outcomes, including the various approaches one might take, the differences between influencing employees and other stakeholders, and convincing leadership that creativity is an appropriate business communication technique.

The panel will be streamed live at noon EDT on Thursday, August 17. Using YouTube's live chat feature, you will be able to ask questions and share your own observations and experiences in realtime. If you are unable to join us live, the episode will be available shortly after the panel wraps up as a YouTube video replay and an audio podcast.
Continue Reading →

The post Circle of Fellows #95: From Meh to Marvelous appeared first on FIR Podcast Network.