What We Cover In This Episode:

• The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special offer [4:00]
• How you can provide incentives to current members for referring their friends to your studio [6:27]
• Ways to use an on-going referral program with free guest passes [7:15]
• Why leveraging your current database is something that can’t be stressed enough [9:11]
• Using effective offers to reach out and convert inactive clients back into the studio [11:24]
• Tim and Jen’s thoughts on having a win-back campaign and the need to be sharing this information with your teachers [16:41]

Quotes:

“Referrals are about the lowest cost, highest chance of conversion leads out there and so many studio owners that we work with don't take advantage of that.” [Jen, 5:16]

“What I think a lot of studios right now are missing is leveraging their current database. What I mean by that is you have all of these contacts you've made over the years, [people] that used to attend the studio, are currently attending, etc. There are so many different ways we can leverage that contact information.” [Tim, 9:52]

“Absolutely almost every studio's lowest hanging fruit is mining that database of folks.” [Jen, 12:59]

LINKS:

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