What We Cover In This Episode:

• What's really happening when a client says "I can't commit to a membership" [4:08]
• How the pressure of paying for a membership creates consistency [8:15]
• Why class packs shouldn't be on your public menu, but can still work as a sales tool in certain circumstances [9:39]
• The importance of positioning memberships as a structured plan to achieve an objective [20:05]
• Why you shouldn't base your pricing decisions on your competitors' menus [21:57]

Quotes:

"This idea of wanting to cater to people who enjoy using the 5-pack? Those people that buy the 5-pack are not keeping you in business. That is just the bottom line: you can't support people that aren't going to keep you in business." [Nick 13:02]

"You're not selling a bundle of classes at a wholesale price, you are selling a structured plan to achieve an objective. You could be as loosey-goosey as a person as you want, but the reality is you're not signing up for a fitness and wellness routine if you don't expect an outcome; you're not just going for the thrill of it." [Nick, 20:17]

"I'm always leaning towards timeless decision making. The reality is to get fitness and wellness results you need to have a consistent routine...that will never go away so I would always make decisions based on that." [NIck, 23:42]

LINKS:

Episode 339: Your Pricing Menu Is Killing Retention

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