Today Andy Brown discusses Periscope, being transparent & A/B testing. In This Episode, You’ll Hear More About: How To Capitalise On The Opportunities Afforded By Live Streaming App Katy Perry’s Advice For Other Artists And How It Affects Your Business Why McDonald’s And GiveWell Are Prime Examples Of How To Be Transparent In Your Marketing A Massive Wake Up Call : How It’s Time To Realise There Is No Place To Hide Improving ROI : Why It’s Important To Split Test Your Marketing Campaigns Why Your Content Must Be Shareable And How To Learn How In "The Content Code" ** The Latest From Social Media Marketing World On The Shift From Vanity Metrics To ROI In episode 53 of the Triple Your Clients podcast I follow on from last week where I spoke about the popular live streaming app called Meerkat. This week I compare it to a competitor, owned by Twitter, called Periscope.