This week’s episode will be a little different. Rather than look at one thing, today we’ll be exploring the stories being told by three major projects: a state’s advertising campaign, a new social network, and a software company that wants to help companies cut through the noise.

Show Notes:* Pure Michigan – YouTube * Pure Michigan Advertising Campaign – Wikipedia * Ello * "Meet Ello, The Social Network That Wants To Be The Anti-Facebook" – CNET * "Study: 2011 Pure Michigan Campaign Generated Record $1 Billion" – CBS Detroit * Sprinklr * "How A Company Can Lose Its Voice To Social Media Gaffes" – The Globe & Mail