The car isn't what it used to be. Once the ultimate possession, a symbol sought after for its freedom, owning a car now is less a necessity than questionable investment. Born at the advent of the internet and saddled with an economic recession, an entire generation has discovered itself through social connections forged on the web, and they're no longer racing to get their licenses when they turn 16. Slowly, the car is losing its hold as a signifier of status, opening the transportation arena to new players, to talk to the new generation, in a new way.

Show Notes:* "Gallons Of Light – Tesla Model S" – YouTube * "An Institutional Failure" – Chris Domico * "Overcoming The Impossible" – Matt Dusenbury * "Millennials Don't Care About Owning Cars, And Car Makers Can't Figure Out Why" – Co.Exist * "All Our Patent Are Belong To You" – Tesla Motors * "Zipcar, Uber, Lyft: The Car Sharing Market Is Booming" – Sustainable Mobility * "Sorry Taxis: You're History" – Mashable * "Why Uber Is Worth $18.2 Billion" – Stratechery * "Uber Protests Spark Chaos And Traffic Jams From London To Madrid" – Mashable