Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special live episode from the Connected Health & Fitness Summit 2026 in Los Angeles, Matthew Januszek and Mohammed Iqbal sit down with four leaders shaping the future of performance, longevity, franchising, and workforce training.

Guests include:

• Douglas Gremmen (HYROX): On building one of the fastest growing competitive fitness brands in the world and why purpose-driven training is the ultimate disruptor.
• Dean Kelly (Extension Health): On physician-led longevity, advanced diagnostics, and the shift from conversation to clinical outcomes.
• Julie Cartwright (PVOLVE): On scaling an omni-channel fitness brand and the emotional responsibility of franchising.

This episode explores the balance between AI and human intelligence, the rise of team-based competition, the evolution of longevity medicine, and how modern training systems are transforming frontline industries.

Key Topics Include:

• How HYROX built a global competitive ecosystem without competing with gyms.
• Why doubles competition is redefining community in fitness.
• The difference between influencer-driven biohacking and physician-led longevity care.
• The realities of scaling a franchise brand in today's market.
• How AI-powered training systems are improving workforce performance.
• The importance of human connection in an AI-native world.

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https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

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https://bit.ly/3JzsosR

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0:00 Live from Connected Health & Fitness Summit 2026

1:33 Douglas Gremmen on HYROX Growth

3:46 Disrupting Fitness with Purpose-Driven Competition

8:46 The Rise of Doubles and Team Culture

17:46 Dean Kelly on Longevity and Clinical Outcomes

21:29 Making Longevity Accessible

29:21 Julie Cartwright on Building PVOLVE

36:56 The Realities of Franchising

46:00 Rachael Nemeth on Training the Frontline Workforce

53:12 AI, Learning Retention, and Business Outcomes