Meet our latest guest Philly Nicks. Philly Nicks founded YHF, in 2015 in LA to make sunglasses and has successfully grown the business since. Just in the last year alone, 2017, YHF has grown 100% in revenue. His sunnies are available at major retailers like PacSun, ASOS, Lulus, LF Stores, Toby, Dolls Kill, and so much more. In this podcast, Philly shares what has driven his successes both in attitude and in sales savvy and how he was inspired to name his brand “You Have Failed.”