TheProfitablePractice: Recent Episodes

Jason Pilgrim

The Profitable Practice Podcast By: Jason Pilgrim, CEO and founder of the Global Kaizen Group

This show is all about empowering and inspiring Allied Health Professionals and business owners to make sure that they get the most out of their clinics and businesses moving forward.

I got into this industry to help people, and impact lives.

For me, it’s all about changing the lives of 20 million people by 2025, and you guys are a part of that. So, the more that I can help you and impart my knowledge and experience, the more all of us can all grow together.

So, I would love it if you could subscribe to the show, share it around and let’s get some really great information and education out there into our amazing industry.

This will help all of us work together, improve ourselves personally and professionally, grow the industry, and help change even more lives of the people and the community around us.

We sincerely hope you enjoy every single episode. If you’ve got particular topics that you’d love us to talk about or get amazing experts in to talk about, as well as getting behind the scenes, tips and tricks; talk about all their different models and success stories, then please hit us up at clients@globalkaizengroup.com.au

Each episode is aimed to empower you to further your Allied Health Business to the next level!

Find out more at http://www.profitablepractice.com.au

It’s probably the least favourite part of any health professional’s job. Having to cold call a referral?

For many of us, we don’t need to do it very often, if at all. But, for many health businesses, it’s a regular occurrence.

Simply put, a doctor, a specialist, other health professional amongst many other referral sources, sends a referral to a practitioner or health business and asks them to call the client, see the client and help them from there.

The real challenge is that this is basically a cold call from yourself or your team to a potential new client and regardless of how well that person was informed about yourselves, there is ultimately no real authority or expertise with that referral and the person receiving the call will always feel like a cold call referral.

It’s challenging. It opens up resistance from ourselves and the potential client on so many levels. No one likes sales calls, and no one likes a cold call. But in many circumstances, it needs to occur.

If you need to do it, then at least do it the right way. Start the relationship on the right foot and in the right way and there are several key aspects that are crucial to ensure you get it right each and every time.

No one likes to sell like a used-car salesman (no criticism there) so grab this powerful podcast episode where I work directly with several clients on how to take control, act in the right way, and always get the best result for yourself and the client.

Why is it that everyone wants to be motivated? Motivational speakers. Motivational quotes. Motivation and inspiration everywhere.

Apparently, it leads to more success. That’s actually not true.

Motivation is often BS. Success actually comes when you’re not motivated.

You see it’s all linked to habits and self-discipline and there’s an intricate balance that most people get completely wrong.

Yet, with the right self-discipline and the right habits, success will always exceed your habits and motivation is not actually needed.

Grab the details now and make sure you don’t get fooled by all of this motivation that surrounds us all the time.

One of biggest challenges a team can face is being able to move clients onto other practitioners when some practitioner’s diaries get too full.

It’s also a common occurrence for when successful allied health professionals and business owners need to grow their team and transition new clients onto the new therapist.

Unfortunately, it can be a somewhat daunting task and one that many practitioners get wrong. Not through any fault of their own, but just because it is a delicate situation that they have never been trained in.

You see, everyone wants to see the practitioner they were told they would see. Whether it was a family member, doctor or any other referral source, the trust lies with the person’s name that they were told to go and see.

But if that practitioner’s diary is completely full, no chance for them to be seen etc., then ultimately, we need to be able to ensure they get the appropriate treatment, an amazing experience and fantastic solution at the earliest possible time.

There’s a very simple way that this can be achieved and the model we work from ensures that it works perfectly from an ethical standpoint with the client’s needs at the forefront of what we say and do.

The best news is that the client gets everything they need. The business is able to grow. The team members feel supported, confident and in control. Everyone wins.

This great podcast as a talk with one of our clients about how he can leverage this model himself and transition more successfully, more of his clients from himself onto his latest team member.

So, you’ve got a new team member on board. That’s great news. Your confident they are a great fit. Everything is going well.

But you’ve just realised that you now need to grow their diary, increase their client load, and improve them in many areas both personally and professionally.

The dilemma many health business owners face every time they bring on a new team member.

Getting the marketing right of a new team member is crucial if your wanting success, especially if you’re wanting a fast successful and profitable start in the first few weeks.

The good news is there are several key strategies you can implement that will ensure much better success with initial marketing of the new team member as well as key improvements in their retention and relationship management moving forward.

Here is a great podcast with a discussion between 3 health business owners on the best ways and successful strategies to get the most benefit and fast start success for all new team members that come into your business.

What the heck does mashed potato have to do with being successful in business?

Well, there’s a very simple story and correlation that you’ll soon find out.

The challenge is my wife will probably kill me if she listens to this podcast.

Ultimately, making good mashed potato is exactly the same as being good in the tasks and roles needed to be successful in business.

Take a listen now and know that this is probably the last podcast I do, if my wife is to listen to me telling this story.

One of the keys to success, when you bring on a new team member, is ensuring you get the right rhyme and set up from the start.

In the health and medical industry, we tend to see 1 of 2 things occur.

Either the business owner is unsure how to onboard a new team member, improve their soft skills and relationship management, and certainly aren’t sure how to best improve their retention, and rarely is there any strong marketing done for that team member.

All the other end of the spectrum is that they are thrown in the deep end, seeing tonnes of clients, expected to upskill quickly and often financial bonuses are put in place to ensure this occurs quickly.

The challenge is, neither of these approaches are the best way forward. We must get the whelm and flow right.

Health business owner Jesse Ferguson, he’s bringing on another team member. We cover off in this discussion the direct pathway and onboarding system that will help him to improve his new team members soft skills and ensure the best avenue of relationship management is put in place. There’s also the strong focus needed in the retention of clients as well as the pathway structure that needs to be developed and the strong and effective initial marketing that’s required for a new team member.

A powerful discussion with some key steps that you always need to keep in mind when onboarding and marketing a new team member in your business.

It’s interesting watching the world events at the moment and how various leaders respond.

It’s actually even more interesting to see many people’s comments and ideas around what makes a good leader when placed in challenging conditions.

It’s actually a very simple way of ensuring good leadership occurs in adverse situations but it’s often not spoken about in many circles …, particularly with some of the comments flying around on social media.

In adversity, leaders have different roles and heightened avenues that they need to fulfill and it’s crucial for success for them to get this right.

Enough writing on here. Dive in now and find out how you truly do display great leadership when faced with adversity.

There are always the sometimes-challenging situations around discussing pay and salary with potential new team members as well as professional development and the role they may well be stepping into with your team.

It can also be unsettling if its your first or second ever hire.

But what if you’re the business owner that’s also about to go away on a 3-month trip around the country as your bringing on your first team member.

Not only are there a lot of pressures and heightened anxiety and emotions, but there’s also some fundamental points that need to be addressed and completed in addition to just a normal new person hire process.

This podcast is a short version of a discussion I had with a health business owner, who is about to go on 3 months leave as they hire their new and first team member.

Follow the steps. Stick to the process. And trust the implementation. When you get the right person and follow the right system, nothing but success lies ahead as you’ll see in this episode right now.

It might seem strange to have conflict in a sentence that’s about getting an advantage but it’s very true.

There are some distinct and easy opportunities for everyone to be able to have multiple advantages for when various conflicts occur.

Were not talking about preying on negativity or capitalising on other people’s misfortune either.

But whether it’s a world war or a conflict in a business, there are some simple avenues to make sure that you can use that conflict to your advantage.

So, jump into the podcast right now and make sure you can take every advantage and opportunity from the conflicts that are around you right now.

Understanding the effects of stress, stress management and team members health is crucial to optimising team performance.

Adding that into the mix with better understanding of their behavioural profiles and the identification of opportunities for growth also is critical for success of your team. Matt Vaughan is a Corporate Health and Wellness Expert from New Zealand who has spent many years in professional sport throughout the UK, Australia and New Zealand and has a wealth of knowledge and understanding about how to optimise people and teams’ performance.

Jump into this podcast to hear more about how to work with various behavioural profiles, manage stress and manage the effects of stress and anxiety in the workplace as well as the health effects on team culture and performance and the opportunities that can be gained by having a better understanding of these areas.

Following on from Part I of Rugby WA's President Francis William's podcast on how to empower teams, success principles of working with sporting teams and elite athletes, this podcast moves more heavily into management, athletes’ success, ways to harness success in an athlete environment and much more.

The exact skillsets needed to excel in athlete environments as well as the personalities and behavioural management styles is crucial for success.

This is Part II of a fantastic podcast with good friend of mine and Rugby WA President Francis Williams.

Working with athletes and elite sporting teams is a specific area with different principles needed than just working in health and medical clinics.

Good long-term friend of mine and current President of Rugby WA is Francis Williams. We tap into his four years of huge success guiding Rugby WA out of a very challenging period.

Francis talks openly and honestly about how he best empowers his team, how we all need to be change agents and the specifics around working with sporting teams and the role in which we all play to best see athletes and sporting teams succeed.

The ability to learn from others, the varying management styles and achieving success with athletes in different support structures can be very tricky to navigate as well as the skillsets and various personalities of the people involved.

This fantastic podcast has been split into two, approximate 12-minute episodes. So, make sure you get the fantastic gold nuggets from a very successful President that's been able to be a huge change agent himself and enable the rebirth of Rugby Union in Western Australia.

As a business owner, one of the biggest challenges is often bringing on new team members.

And when it's the first time or second time, it's usually the most nervous time and many questions will float around in the business owner's head.

Should I bring the person on as a contractor or as an employee?
How many hours should I bring them on?
Part time or full time?
What are my obligations legally for them?
How do I hire and best onboard them into the team?
And the biggest one is, what should I pay them? When should I have this discussion?

And all of the other intricacies around payments, offers, salaries and more.

We all go through this. And it's not always the easiest of discussions.

This podcast is a 1 on 1 discussion I had with a client and upcoming business owner in the health business sector looking to hire his first team member. We address all of these questions above and much more, giving an amazing insight into exactly how and what you need to do and say and how it's best managed to be able to hire your first rockstar team member.

We all know how challenging it is at the moment to get more team members into our business.

We’re doing it at our clinic, I literally see dozens of ads every day and I know that every single one of our clients around Australia are trying to hire as well.

So, what’s the secret right now? Whether you want to believe it or not, there is a definite tactic that is working right now that you need to know.

So, stop reading this, stop wasting more time, watch this short and very powerful podcast right now if you need to get the right people into your team as soon as possible.

Mental health and wellbeing in the workplace has never been more important than it is in recent times.

More and more pressures. Anxiety. Massive curb balls and challenges. And then there’s the last 2 years of COVID.

It’s been a logistical nightmare on so many levels and many business owners have really struggled at times in many different ways.

International Health and Corporate Wellness guru, Matthew Vaughan joins us on a podcast today all the way from New Zealand.

We talk about the avenues of the way in which we learn in the workplace. The importance of mental health and wellbeing in the workplace. The impacts of COVID on people’s health and wellness and the top tips for business owners to improve their health, team culture and team wellbeing.

Bringing together health, business, and the challenges of working in a sporting environment has always been a hurdle to overcome.

Long-term friend and President of Rugby WA, Francis Williams joins us on this podcast to discuss how his successes and his team and board successes have come about.

From the development processes required to see athletes succeed through to the growth pathways developed with athletes, there are many opportunities for people to have more success in the amateur and professional sporting ranks.

Sport is ultimately a business and being able to understand the strategies and team needed to get the most out of that sporting business success is crucial.

Dive into the podcast now and see how a fantastically successful operator in a high-profile sporting environment has achieved success and how you can translate that to more success in your own business ahead.

Yes, the Colonel and the Kentucky Fried Chicken is an amazing way for your business to be able to grow.

And it's not by making people fat, getting chronic diseases, and needing our health services.

In fact, it's much simpler, but much more important than that.

We have to understand and keep in mind that many times in business, it's not about the actual growth of new clients that's most needed and a simple model I developed based on KFC, is the simple and easy, plug and play avenue you need in your business right now.

So, let's get our hands dirty (excuse the pun) and let's get all of the stuffing out of this podcast straight away and ensure that you’re doing everything you need right now. Thanks to KFC!

The best way to learn about onboarding new team members is to learn firsthand from those doing it at the time.

Understanding what's working and what's not working is always crucial to having the best beneficial experience yourself.

We also know that success leaves clues, so watching others that are successful leaves you in the best place to get it right yourself.

Good friend and client of mine, Nick Samra is doing it right now and this is a powerful understanding of what's working, the best way to get the right skillset needed for the new team member right now and harness all the success secrets to onboarding your new team member.

Often one of the secrets to getting ahead is to actually say no.

Saying no to a lot of new opportunities for a lot of new possible clientele enables your business to grow faster and win more often.

I know it might sound like an oxymoron when you read that, but it is totally true.

Being able to say no, filter the reasons why you should say yes or no in the first place and more so, the ability to say no in the most effective and least destructive way is always going to enable your business to grow, scale and win more often.

Listen to the podcast right now, grab the benefit and make sure you to can win more often by saying no more frequently.

This is the second instalment of “The 3 best steps to create raving fans” after the value and golf nuggets in the first episode ran over time. We thought it was best to have a second podcast to go through the second and third steps to ensure as much value as possible.

"Raving fans and loyal clients are one of the easiest, cheapest, and most effective ways to build and grow your business sustainably over time.

And everyone says that they work hard on this and have a great referring source for their business.

But is it really true? Is everyone really great at creating raving fans?

Ultimately, what we see is that no, they’re not but yet it is something that is super important and needs to be better worked on for all health and medical businesses.

Chatting in this podcast today with allied health business owner, Scott Fisher from Empowered Healthcare, we very easily learn the 3 best steps to create raving fans to ensure sustained and controlled growth in the easiest, cheapest and most effective way possible."

Raving fans and loyal clients are one of the easiest, cheapest, and most effective ways to build and grow your business sustainably over time.

And everyone says that they work hard on this and have a great referring source for their business.

But is it really true? Is everyone really great at creating raving fans?

Ultimately, what we see is that no, they’re not but yet it is something that is super important and needs to be better worked on for all health and medical businesses.

Chatting in this podcast today with allied health business owner, Scott Fisher from Empowered Healthcare, we very easily learn the 3 best steps to create raving fans to ensure sustained and controlled growth in the easiest, cheapest and most effective way possible.

It’s crucial for business owners to know exactly what new members are really wanting from their business.

Unfortunately, for many business owners they think it’s all just to do with money.

Money. Salary. Bonuses. Incentives. Money, Money, Money.

But the reality is very different.

I’m not saying that money is not important because it is, but the facts are it’s not the most important consideration that new team members are looking for when they change positions.

Hearing from a recently changed team member from one of our clients’ businesses explains what new team members are really wanting from their employer and knowing this can be of massive benefit to all business owners moving forward from here.

We’re always hearing about the secret tips, the next steps you must take, the guarantees etc.

But what we don’t hear nearly as much about is the major factors that will actually kill your business quicker than what you can build it with any special list or stepped out process.

Understanding the negatives and aspects that can more easily destroy your business is just as important, if not more important, to being able to grow and scale your company.

The good news is, in light of the negative title to this podcast, there’s plenty of easy understanding around this one aspect that will always ensure the business dies quickly. So, let’s make sure your business and team are not one of those that have this happen to you.

All businesses, careers and relationships are like a roller-coaster where there are always ups and downs but knowing how to identify a potential dip early is crucial for future success.

Interestingly, the best most successful business owners have a knack of not just identifying a dip more quickly but also quitting much quicker.

Unfortunately, many business owners fail to identify the tip and often misjudge a dip that becomes much longer and much more damaging over a longer period of time when they would have been best to quit and quit much quicker.

So, how do you know when it’s a dip and how do you know when you should quit?

Let’s dive in now and make sure we know how to identify a dip as quickly as possible and also when we may in fact need to quit much sooner than we normally would.

There would be nothing worse than being a team member of a business being pushed by the owner so hard that they get into overwhelm and burnout.

Yet that's the reality for many people in our industry unfortunately with too many business owners, only driving for financial results and increase profitability.

Being a business owner that reads the situation and is able to prevent overwhelm and burnout with team members is crucial and when you get this right, it ultimately means that your business runs a lot more smoothly, has less hiccups, less expense, and actually financially will perform better anyway.

Chatting with AEP of the Year 2021, we dive inside what makes their team so successful in being able to prevent overwhelm, get the utilisation of team members right to have a very sustainable, loyal and functional team that has massive positive benefit to their clients and community and still able to operate with a fantastic balance of time, money, freedom and impact.

It should make us all wonder how a business can fail when successful businesses leave clues.

That's not a criticism on anyone who might be struggling in their business at the moment but more so, a great reality check for all of us to think about right now.

Some of the great business minds of the past, show us how previous successes always leave clues to other people's future success and so learning from people's successes right now is always the low-hanging fruit for you to achieve more success right now.

In this podcast, I directly discuss an example of a friend of mine in the industry, who's had success and has lost a lot of it and learning from these lessons of other people's mistakes is another great way for you to learn about more success for yourself.

Jump in now. Learn how businesses leave success clues and how you can ensure your business doesn't go backward or fail from not knowing what the success clues are.

We all know how important lifetime value is, yet so many people don't know how to maximise it.

Imagine having to constantly get new clients in each and every week. Constantly having to do more and more marketing. Constantly needing more referrals as that becomes the lifeblood of your business.

What if you're able to do like one of our clients has and create an insane lifetime value that is simple, easy, and amazingly powerful for business and team growth and has a huge amount of impact for the community around them.

That's exactly what we explore in this podcast. How to get insane lifetime value with each and every client that comes into contact with your team and business.

Why is it when people have fish that aren’t well, they try to fix the fish?

It achieves nothing, and the fish always dies.

There is a simple way to avoid this and ensure that you’re not wasting time treating sick fish and more so, preventing the fish from getting sick in the first place.

It’s no different to business and how people treat team members and it’s about treating the water, not the fish.

So, jump in right now and learn how people that have fish control their business situation and environment to ensure that the fish don’t get sick in the first place.

There's a fantastic diversity to the health and medical industry and just one of many areas we can work in is within the Workers Compensation Scheme.

With all various areas, there are specifics that you can either benefit from or have as a challenge to yourself moving forward.

Simone Cox has been in the industry for nearly 20 years and operates on both the rehab provider and also treatment side of the Workers Compensation Scheme and has a firsthand close understanding of some of the tips and tricks and best ways to work within the Workers Compensation Scheme for Allied Health.

In this podcast we dive into her 3-step triangle approach of how everyone needs to operate to get the best outcomes for clients, but also ensure the most efficient and effective way for you to grow and work within workers compensation.

You know what it's like to read a heading and feel like you don't even know what's been said. Well, that's probably exactly what you did just then when you read the word 'limbicity'.

What all of us need to know right now is that the ability for the health and medical industry to understand limbicity and its importance for all of us right now, is paramount for those that are wanting to grow their business and team.

It's such a simple avenue to work within but it's not easy.

It takes a bit of time to learn and more time to feel natural and consistent at all times.

But the payoff is very much worth it.

If you're wanting to be able to grow personally and professionally and have more success yourself, then take a listen over the next 10 minutes and you to will be able to improve and better use limbicity to grow your business and have more impact.

You've probably just read that title and thought there's a mistake.

Nope. There's no mistake in what was written.

Whilst many businesses struggled to even survive, there were many that were able to thrive.

COVID taught us many lessons and there’s certainly a huge amount that we could do better if another pandemic came our way. COVID has been hard on many people but learning from the successes of those that have thrived with COVID is crucial if you're wanting to get your business ahead.

As Jim Rohn always told the world, success leaves clues. So, check out the successes in this podcast, learn from it and reap the benefits yourself.

The 3 Ways to Improve Implementation

We all know the importance of implementation.

And more so, having faster and more efficient implementation.

But unfortunately, there are two reasons why we don't implement as much as we want.

The good news is there are three ways to ensure our implementation is much better.

If we implement more better and more efficient ways, we will always have great success and more time, money, freedom and impact.

It sounds almost too good to be true, growing your health business with 10 more team members in 10 months.

But it's 100% true.

It's not just about celebrating a colleague with such huge growth and a fantastic achievement but it's also about understanding how they did it and what made this massive growth phase so successful.

In this podcast we talk with Jarrat Wood and how he and his team grew an additional 10 team members in 10 months.

Learning how other people achieve such fantastic results and success is a major factor in you being able to do it as well.

We all know how important it is for relationships and rapport with our clients. Hopefully, you also understand the power of touchpoint engagement with your clients.

The big thing to remember right now is that the game has changed.

As we start to work with a more “living with COVID type approach”, your touchpoint engagements have completely changed and if you haven’t made significant modifications to these in the last month, you really will be stalling any growth and development for your business in the immediate future.

Client touchpoints are super important, and we know that the game has changed, then you must ensure your client touchpoints are right on point. So, jump into the podcast now that we do with global business coach, Brett Odgers and make sure that your client touchpoints are in line with what your clients and business needs right now.

This is usually the biggest dilemma an allied health professional faces.

The dilemma about not pulling the trigger in numerous ways within their business.

None of us are immune to procrastination but the great news is there’s a simple reason for why it occurs and an even easier way to ensure we stop it from occurring further.

The sooner we learn to pull the trigger quicker as I explain and uncover in the podcast, will enable you to grow more efficiently and effectively and ultimately scale the business that has even greater freedom and impact.

So be quick to implement. Listen to the podcast now. Reap the benefits. Pull the trigger right now.

With so many restrictions, lockdowns, and challenges not only in our industry but around us in life, it's very easy to be complacent about what you need next in your business.

Without us realising at a deeper level, everything has changed.

Although we read that last sentence and think “I know,” many people in business haven't got themselves prepared to really come out of lockdowns and the easing of restrictions in the way that they should if they were better prepared.

Ultimately, the 7 steps to strongly accelerate out of any lockdown or any type of restrictions on your business and having a clear and consistent focus on these seven avenues right now and in the weeks ahead will ensure that you accelerate and scale away from restrictions and lockdowns much quicker than everyone else.

There's a huge amount that we can learn from successful people that have been there and done that before us.

Sir Richard Branson is one of them.

He's been successful in his own right on so many levels and he's also seen huge challenges and faced many failures.

Two particular traits that he always relies on, that all of us need to explore and adapt to much better for all of us to be able to have even more success in our own lives.

In this podcast I chat with global business coach Brett Odgers about how all of us can learn from Sir Richard Branson right now.

Retention is one of the 3 Rs in the triangle of how to successfully build a health and medical business.

The real note to mention here is that retention is what most health professionals aren’t the best at doing when compared to referrals and reactivation.

The good news is that retention is actually the cheapest and easiest way to build and grow your clinic, even though it’s the one that most practitioners are not the best at.

Retention is very much a hidden source of huge patient growth for your business and there’s some absolute gold in this podcast right now that will show you how you too can uncover this hidden source of patience in your own business.

Everyone believes they have an amazing bag of tips and tricks that they ultimately swear by.

The good news is I do to.

Here’s my two best hacks to guarantee you’ll improve your daily efficiency if you follow both of these each and every day.

They are quick, simple, and easy to complete. Best of all, they are guaranteed to work and set you on a path to greater efficiency and effectiveness.

Stop reading this, listen to the podcast, get the value, and implement right now.

Trust is one of my core values and it makes up one of the points of culture of every single one of my companies.

So how can I say that trust actually misleads you?

Well, as you’ll hear in this podcast from some of the learnings, albeit exceptionally expensive and emotional painful learnings in the past few months, trust literally is what mislead us.

Learn from my mistakes right now and ensure that you can get the benefit from trust and not have trust mislead you like it did for us.

Is feedback worth it? Is it a benefit at all? In most situations in the health and medical industry, the answer is clearly no.

Whilst we all know the benefit of objective and subjective “feedback” regarding clinical and diagnostic skills, can the same benefit be seen from a business sense when we turn to feedback as a way to improve or grow our business.

We’ve been having a lot of discussions lately with some of Australia’s leading health professionals around the value of formal feedback, the ways in which it can occur, should occur and ultimately doesn’t occur.

If you want to know what actually works and what is just a flagrant waste of time and effort, then jump into the podcast right now and make sure you get the benefit and value from the feedback analysis we’ve done.

We all know how important habits are to ensuring success.

The great news is there’s 1 habit that is guaranteed to ensure success each and every time.

Whether it’s seen positive results or negative challenges, this one habit is either present for the positive or missing when negatives occur.

Let’s be efficient and effective and get on top of our habits for your personal and professional growth and development right now.

Get this one habit working for you right now and you’ll have every success in the future, you ever desired.

It might sound strange for me to discuss vampires and your clients in the one sentence. But understanding the vampire test and how simple and easily you can test your clients against it, is very powerful for your business moving forward.

So, what is the vampire test?

How do I find out if my clients pass this test?

It’s a very simple process that’s linked back to the great Pablo Picasso and it’s one that you can easily within minutes test your clients against and know whether they pass.

More so, it’s even more important to know what to do with the clients that don’t pass the vampire test.

Stop reading this. Grab this quick 8-minute podcast. Grab the gold nuggets and reap the benefits yourself in your business.

If you want to have more impact you must be prepared to show your work.

The challenge for many health and medical professionals is that they don’t show enough of their work.

Just like a good friend of mine was explaining to me yesterday, when you show your work, you can quite often get punched.

But that’s all the more reason why you need to show your best work at all times.

If you truly want to grow, personally and professionally and create more, have more and drive more impact, then simply put you need to show your work, take the punches and the growth will always come.

Sourdough is expected being remarkable isn’t.

Yes, I’m talking about sourdough and how it won’t make your business be remarkable.

What the heck does bread have to do with your health and medical business and creating a remarkable experience?

I’m glad you asked. It’s actually exceptionally beneficial to understand experience I had in the past 4-days that is a valuable lesson for all of us to keep in mind regarding our own business and how sourdough and the response is very much expected being remarkable isn’t.

Get stuck in right now, grab the benefit and you watch your business grow and scale as a result.

Meerkats are amazing creatures, and they can make you a lot of money in the allied health industry.

Whether you love them or hate them, having a mindset of how a meerkat operates is fundamentality one of the smartest ways for you to run, build and scale your health and medical business.

There’s plenty of secrets as I explained in this podcast. So, let’s not waste our time right now.

Click the play button. Let’s think and act like a meerkat and in the next 8-minutes you’ll have a massive benefit you need to make sure money in your business right now.

The great news is this has nothing to do with electrical switches or electricians at all, to be totally honest.

This is all about how our team engages. How we communicate with our team. And the major avenue of disconnect that occurs in most health and medical businesses.

There's a simple solution. I called it 'The Switch'.

Simply put, there's a very simple and easy way for us to capitalise on great team culture and ensure that we are clear and concise with our professional and personal communication at all times. But it's a blurring of those lines that most exposes business owners currently.

What you need to ensure you've always got this worked out perfectly for you and your business, is to have 'The Switch'.

So, jump in now. Learn it. Do it. And benefit from it.

It may appear weird to read that heading but it’s 100% true. The best times to grow your business are when the odds are stacked against you.

You see, right now everyone in our industry is focused on what they can’t do, what patients they can’t see, what groups they can’t run, what they can’t do and what’s being forced on them.

But as all astute business owners know, that’s the perfect time to actually lean in, get on top of the avenues and seize the opportunities at hand.

It’s just like buying businesses and properties. You make the money on the buy not the sell.

It’s just like the health and medical industry being placed in difficult situations at the moment. The time to make the most amount of growth and benefit in the months and years ahead is right now.

The good news for you is the vast majority of the industry don’t know it and aren’t doing it. But if your smart and take the lessons from this podcast and rip in right now, you can get ahead in ways that the rest of the industry in the months will wish they had of as well.

Yes, I admit I watch The Voice. In fact, I’m a big fan of it and I love the family time with my wife and 3 beautiful girls all watching it together.

I’m also a massive fan of Keith Urban and having him on this new series probably also adds to my excitement.

But there’s some fantastic lessons on how to market and sell from The Voice that all of us as health and medical professionals need to learn from and use in our own businesses and teams.

For many people in our industry, the idea of selling just doesn’t feel right. Every avenue around marketing and selling might even feel a little bit dirty.

But the reality is, we are in the business of health.

Learning from The Voice is very simple and easy and there are some key gold nuggets you can learn in the next 10-minutes that will accelerate and scale your business right now.

It’s actually quite profound to think that our calendar will actually dictate our revenue.

But for some many health and medical professionals, it’s 100% true.

Seen your diary and seeing where you invest your time, money and effort is directly able to be correlated with your business revenue and cashflow.

I’m not trying to be arrogant but it’s true for all of us. The more we invest our time and effort into certain areas will clearly dictate where the business is at and the opportunity for the business to move forward from here.

A business cashflow and revenue follows where our diary and calendar is and now is the right time for you to get the learnings and understand how you can be better prepared for the growth and scale that your team and business need from you right now.

We all know how important retention is to building a better, more impactful business.

The real challenge is getting the balance right between what actually helps retention and what doesn’t help retention.

Often most health professionals are too keen and eager to jump in and add more and then they add more. And then they add even more.

But this in itself is actually not what drives retention in a great health and medical business. It’s actually one of the biggest challenges that many business owners and health professionals struggle with.

Let’s dive in right now and make sure that you don’t fall into the trap of just trying to always give more and more without ultimately having any benefit to the retention of yourself, your team or your business moving forward.

When you first read that heading you probably got confused. To be totally honest, I did when I read it myself just now.

What does volleyball have to do with the future of marketing?

It’s a great question but one that’s intertwined, and the simple 3-step actions involved in a game of volleyball directly correlate to how marketing is best served (pun intended) to the clients in all areas of business these days.

Understanding these 3 simple fundamentals and the easy mentality of bringing this into your marketing will have you set up for the future of where marketing is already starting to go and will only increase in the months ahead.

Don’t have your business left lying with a face full of sand or dropping the ball right when your team needs you the most. Ensure you get the lessons, learn the 3-steps right now and implement immediately.

Let’s be honest here. Being great is expected. And unfortunately, just being good is now plain boring.

Whether we like to admit it or not, standards have lifted. Levels have been raised. Expectations have been heightened.

The old mentality of being good is OK but great is better. It still applies of course. But the reality is, good is boring. Great is expected. Remarkable is where it’s at.

If you want to stand out, be ahead of the curve, be a game-changer, innovator or even just say you and your team are better or different because of … then remarkable is what you need to aim for.

Let’s rip in straight away and understand how being great is expected but being remarkable is now the new must do.

Yes, you read that right. The art of human marketing.

There’s no longer B2B. Nor is there B2C.

It’s all about human-to-human marketing. Human Marketing 101. And it’s been massively heightened and proven everywhere in the last few months.

Old school marketing just doesn’t cut it anymore. It’s all about the subtle art of marketing from human to human. Increasing loyalty and trust. Helping people to buy from emotion and understanding how our brain chemicals decide how and when people will or will not engage and buy from us.

Understanding the mentality and how engrained in science this is, is the first step. And knowing how to easily leverage this into your marketing is crucial if you’re wanting to get the art of human marketing right and ultimately build and grow your business right now.

We all know the importance of leverage and the mentality about doing something once and never having to do it again.

The good news is that for many people, systems are already a part of their business.

But this goes much deeper, than just simply trying to systemise your business.

It’s the high-level thinking which makes a great business owner stand out from just a good business owner.

The ability to take every task regardless of whether it’s a “one off” and leverage / systemise / automate / education etc is crucial.

To grow and not have busyness rule your life or enable time to be your biggest struggle right now, you really need to be able to do it once and never do it again and this podcast shows you exactly how.

We always hear about dumbing down our message or making it so easy that an 8-year-old could understand.

But so many of us don’t or if we do, we get it wrong.

What’s worse is that the mentality of dumbing something down to an 8-year-old level is actually the worst way of thinking about it.

We actually need to smarten things down and it’s a lot harder than simply making things appear easier from the outset.

There’s a real art to getting it right and having the time to make sure you get it right is crucially important.

Jump in now to make sure step 1 of the process is achieved and all of us can have even more success by smartening down our message each and every time.

Whether its an awkward client, a weird client or just someone that makes your team member feel like something isn’t quite normal. We all have them in our business at one point or another.

The real challenge is being able to show strong leadership and do everything as your team members need, but at the same time not creating a difficult ongoing challenge with the client either.

As a business owner and leader, we need to protect our team and that’s not saying that these situations always become legal or difficult but there’s many clients that probably have been seen in your business in the past years that are probably best if those types of clients aren’t seen in your business in the years to come.

The good news is that you can get the best of both worlds. You can be the strong manager and leader that your team needs, creating a safe and secure environment for them but also enable the client that’s not the right fit for your team to be removed from your care in a safe and secure way that won’t create any anger, frustration, or further complications ahead.

It really is a delicate topic that’s not spoken about enough but here’s a great way that we’ve instructed one of our clients this week as to how to best deal with these situations.

It might sound funny to talk about birds when we’re trying to build our business but the situation around what happens with eagles and ravens is the exact parallel to one of the challenges, you’ll always face in your business journey.

Ultimately, you can’t stop the ravens and you want to be able to act like an eagle.

The challenge is that we’re always going to have the same outcome in and around our businesses as the eagle and raven find themselves in the sky.

But it’s all about how you deal with the situation that separates a good business from a great business.

It’s why it’s important to soar like an eagle and not waste time with the ravens. But ensure that you still take the ravens with you because that’s the true key to success and the podcast right now will show you exactly how you can easily achieve this.

Just like in the game of baseball where the batter gets 3 chances to make a run, we’re often faced with the 3-strike scenario regarding staff members that might not be suited to be a part of our business.

Now this is a delicate subject when we start talking about who should and shouldn’t be a part of the team and business moving forward.

But it’s one that is crucial if you’re wanting the best outcome on all levels for you and your team and business.

The real challenge that we have here is that most business owners only work on a first strike policy and don’t actually understand the other 2 strikes they need to be looking at before making a judgement call on staff members that may need to be either managed up or managed out.

The strikes I’m referring to are not actually mistakes or formal warnings as you might be thinking. Instead, they are 2 crucial aspects that are often neglected by the business owner and are not reviewed as part of the process of deciding whether a team member should stay or go.

So, step up to the plate right now as I pitch to you, this short and powerful podcast. No curve balls. Just a fast ball straight over the home plate for you to digest, reap the benefits from and ultimately hit a home run as a net result.

Yes, you read that right. We must go slow to grow fast.

It’s a little bit different from the old saying – go slow to go fast because this is about going slower to then actually grow faster.

It doesn’t matter how we slice and dice this concept and whether we look at how a practitioner works with a client, how a Manager works with admin and operations or how a business owner leads the team.

The wording and lessons still stay the same. Go slow to grow faster.

And in this podcast right now, we’ll show you exactly the examples of all of those situations mentioned above and how you can easily implement this and reap the rewards as a result.

Often, it’s the opposite to what the heading says.

Nearly always we over complicate everything in a multitude of different ways, when we start to grow and scale our business.

The more we add, the more we add further challenges, complexities and increase the avenue for more things to go wrong and that need our attention. But how the heck do we simplify and streamline everything so that these challenges don’t occur?

And that in lines, one of the secret tips to success. The ability to successfully simplify to multiply.

It’s a concept that I’ve been teaching to our clients heavily for the last 5 or 6 years alone as it’s so crucial for a health business and medical professional to understand how they can simplify the main areas across all of their business as the most efficient and effective way to grow and scale beyond their current measures.

Admins are a crucial avenue to a successful health business and without the admin team being able to best control client bookings, the growth of a health business will be significantly hampered.

The real challenge for gaining this control over client bookings is the fact that the admin and reception team need to work with human behaviours, and you can’t simply follow the exact script each and every time.

It’s a perfect case of systemizing the routine and humanizing the exception.

But there’s 1 key ingredient that all admins should know and be aware of at the very start of all client interaction that guarantees to have them in control and being able to best direct and control discussions with the client, bookings and ultimately all engagement and flow for that client within the health team.

As silly as that title sounds, it is completely true.

There’s so much free information in so many ways from so many different people that is readily available.

But the real challenge is that you can often get too much information, too many varying opinions, too many varying everything … and all it leads to is huge amounts of confusion for yourself.

The trick is to be able to sort through the good from the bad. Sort through what’s right for you right now and what is not. Sort through what you best and most need right now and have clarity with the momentum you need to move forward.

Confusion only leads to indecision and procrastination. Momentum however drives clarity.

Let’s make sure that we don’t allow ourselves to get confused and instead we continue to have more clarity and more momentum with the approach that we need moving forward.

This was actually a really fun podcast for me to do. I tried to disprove my own theory whilst cutting the podcast.

I openly enabled myself to cut the podcast whilst having distractions and working across 3 different tasks over a period of time.

Ultimately, it proved exactly what we already knew but many of us don’t abide by. That is. Not being completely focused on the 1 task at hand leads to substandard results, inefficiencies and ultimately the demise of the business.

There are numerous ways we like to think that this can work, and we often describe how busy we are and make allowances for ourselves to multitask, but it doesn’t matter which way you allow the cookie to crumble, one of the quickest ways to kill your business is by multitasking.

It might sound very evident that if you know the problem then you also know the solution. But it’s not always the case.

As health and medical professionals, we often find ourselves caught up in the day-to-day busyness of our businesses, clinics, and teams and that’s not even looking into personal challenges either.

One of the first things that reduces in our efficiency and effectiveness is the aspect of rushing and not clearly enough defining the problem in the first place.

And it really is the defining of the problem that will always make the solution appear.

Whether it’s marketing, growth, clarity of direction, not knowing what you don’t know, or much more. The solution will always easily and readily appear when you complete the right approach and identify the problem in the first place.

How can we make such a statement? In fact, it’s very easy and 100% true.

There are several reasons why each and every time you lift your prices, you ensure better client outcomes.

It was brought up in our Boardroom session with some of our top performing clients and it not only guarantees better client outcomes each and every time, but it also ensures greater opportunity for yourself and your team to have even greater impact to the lives and community around you.

So don’t waste any more time reading this. Click play and be more efficient with your time to get the reasons why and the simple solutions as to how you need to increase your prices right now to further guarantee better client outcomes each and every time.

There are probably not many fairy tales that we can actually learn a great deal of business acumen from, but Goldilocks is definitely one of them.

After chatting with a few of my global mentors earlier this morning, it became abundantly clear that for all of us, we were out of alignment with our own Goldilocks pace.

The more I look at the health industry and my own clinic, the more I know this to be true.

The vast majority of business owners and the leading entrepreneurial minds are probably the worst offenders and so having all of us better understand what our Goldilocks pace actually is and how to best find it is crucial for us to be able to achieve more success.

The best news is that its simple and easy to do but we just have to be accountable for actually doing it right now. Because the sooner we find our Goldilocks pace the sooner we’ll achieve more simplified and rapid success.

Email marketing has had a very roller-coaster ride in the last decade.

We’ve got some fantastic movements and benefits many years ago but then because so many companies resorted to spam, it became a bit of a negative for many people.

The good news is that if you complete email marketing in the right way and for the right reasons, there are significant amounts of benefit for yourself and your business.

However, the language around email marketing, in fact, good and great email marketing is chalk and cheese. And often, there are some clear distinctions between how we should use email marketing and how many of us actually do.

The language around the setup and pre-framing our own thoughts is crucial before we even think about putting pen to paper on the copy or content itself.

Let’s ensure we keep these small factors in mind right now, so that we can get the most out of our email marketing and ensure that it is compelling, understanding, and compassionate and packing loads amount of value for all of our clients moving forward.

Yes, you read that right. A Netflix sitcom shows us the exact way to ensure that your marketing wins each and every time.

I’m a huge fan of the sitcom Brooklyn Nine-Nine and one of the episodes I was watching last night only reinforced the very smart way for us to use this 3-step approach to successful marketing.

Jump into the podcast right now and let’s have some good fun in the next 10-minutes as the 3-steps from last nights episode of “The Heist” easily completes the 3-step framework that all of us should follow to make our marketing win each and every time.

It might sound like an oxymoron that to go faster you need to add something. But it’s true in car design and also in business.

One of the lead founders of the Lotus car company broke the paradigm for the car industry in make a making a car go faster by not adding more power but by actually adding lightness.

The great news is, it’s the same as in business.

It’s often what you add with good intention that actually becomes more problematic, slower, and heavier for the business to grow and move forward.

One of the secrets to going faster in business is to actually add lightness and, in this podcast, we explore some of the best ways to do this and get the best benefit for yourself, your business and your team moving forward.

Everyone talks about knowing numbers and the ability to have better understanding of their financials in business. And it’s 100% true.

The real challenge is which numbers do you need to know? How do you best interpret these numbers and make decisions as a result?

We often see two extremes in the health and medical industry. Firstly, those that have no financial metrics or very few and secondly, those at the other end of the spectrum that have way too much information and simply create information overload.

To be successful in your health business, you need to be efficient and effective, collect the accurate and consistent data of only the metrics you need and then you need to understand what the data actually says and know which lever to push or pull to get the most amount of benefit for your business.

Also understanding how your numbers correlate to the industry benchmarks are crucial if you’re wanting to create more time, money, freedom and impact in your business.

In this podcast we reveal the numbers you need to know in your business right now and the best ways for you to interpret them and be better equipped with the fiscal management of your business moving forward.

We all know how important it is to have a firm relationship and followed rapport with all of our clients.

Often one of the biggest avenues missed with our clients is the easy ability to create more loyalty, trust, and stronger relationships by the ways in which we engage and interact with our clients when we’re not just face to face in consults.

Understanding how we can use various touchpoints and improve the loyalty and trust from the very start of the relationship is key to developing raving fans and building and scaling your health business.

Knowing how to keep interactions and touchpoints personal and individual whilst also not adding more time to your hectic schedules is one of the keys to be able to grow a successful health business that has huge amounts of impact to the lives of the clients that they see.

Knowing your conversion rates is crucial for your business growth. And once you know what they are, monitoring them and leveraging them to improve is a key marker for your business.

Unfortunately, there can be times for our health business when the conversion rates drop due to internal or external factors within our business.

So, what do you do when you’ve identified that conversion rates are down? The last thing you want to be doing is ultimately leaving a lot of revenue and growth potential on the table in front of you.

There’d be nothing worse than investing large amounts of time, money and effort into your marketing, referral strategies and business growth if you’re then ultimately throwing it away with poor conversion rates.

So, jump in now and make sure you get the 2 first steps every health business owner must do to improve their conversion rates in their business.

Being present and bringing energy to everything in your business is crucial if you’re wanting to achieve success.

But regardless of what we ultimately want, we must all understand that we’re not always bringing the energy.

There are numerous reasons why we can feel a little bit flat and feel like we are running a tad below our optimum level.

But there’s a few secrets that hold true for all successful health business owners to ensure that they are always bringing the energy and never allowing emptiness to be shown.

We’ve heard at nauseam the past years about how we all apparently learn from our mistakes.

It’s a great one liner that so many business owners say, but ultimately are only paying lip service to.

There’s actually a big difference between saying it and actually doing it and more so, actually learning how to make mistakes in the first place for the benefit of you and your business.

Mistakes can be very harmful but can also be very beneficial and when you learn how to make mistakes in the right way that can be super powerful and beneficial on many levels.

So don’t delay. Get stuck into this short podcast right now and make sure your not a person just paying lip service to a quote and instead your squeezing every bit of juice out of the beneficial avenues that mistakes offer us in our business lives.

My first ever workplace was very clear about this topic and the way in which people were managed. Quite clearly you couldn’t manage and get the best performance out of people, if you had a strong personal relationship with them.

It’s a very interesting way of looking at things and it’s a mentality that has changed significantly over the last 10-years.

After chatting with one of my clients in New York only a few hours ago, its really got me thinking about how we best manage, and in most circumstances, modify our personal and professional relationships within our team and how this has a major bearing on the growth and success of the team and business as a whole.

It’s also a topic that all of us should be able to work on and improve and have a much more beneficial outcome for everyone involved.

So, let’s dive in now and make sure that we have a solid understanding of how we really should be managing our personal and professional relationships in the workplace in today’s society.

Business is just like competitive sport. In fact, it’s like all levels of sport and exercise.

Most of us have come from a sports background and for some people, it can be a highly competitive elite level.

Unfortunately, for most business owners, they don’t treat business like the game that it is.

The parallels between the games we play and the sports we play and the way in which we engage and compete in the business world are exactly the same.

Understanding the trials and tribulations and taking the same mentality towards your business success journey as a football coach does with his team over time, is one of the true undertakings of people when they are building and growing successful health companies.

Many of the avenues and focuses are exactly the same and the way in which you treat the game of business is crucial to your success.

There are only 3 tiny habits we must master in order to gain the most amount of success in our lives.

And knowing what they are ensures your future outcomes, impact and success.

The challenge for most people is that we don’t know what they are and unfortunately many people don’t know how to best work with them and achieve the success by having these implemented.

The great news is that they are really simple. There really quick and enables us to get ahead of our competition, help more people and live more fulfilled personal and professional lives.

So, what are those 3 tiny habits? Well, I’m glad you asked. All the secrets and the exact mentality how to get more success is contained in the next 10-minute podcast right here, right now.

It might seem strange to be talking about putting hand mittens on when trying to grow a business. That’s exactly what we need to do.

You can actually even do this physically, not just metaphorically as well and you’ll get fantastic results.

It’s a fantastic process that I learnt several years ago by one of the great global entrepreneurs and it’s something that has created a huge amount of benefit in the past years.

You must really start to understand the avenue of using helpful words and not just helpful hands.

Jump into the podcast right now and learn how easily you can adapt this simple strategy that will guarantee to revolutionise your business and create huge amounts of growth and scale right now.

We all know water is good for us but did you know that drinking 4 litres right now will help you in your business?

Literally, I just got reminded of that from a mistake I made earlier today.

So, yes water can be great on many levels but drinking 4 litres right now will also help you improve your business and in this short podcast, I’ll explain exactly how.

I’m not talking about a goose that lays golden eggs here, but something that is even more powerful to your business, right now.

For so many business owners we keep getting told about return on investment and how easy it is to pay $50 for this one thing and get 50 appointments in return.

But unfortunately, the more you feed the beast, the more you have to feed the beast, and the more your actually just rebuying your own clients anyway.

But when you put a Golden Goose into play with your business, it turns the tap on for huge amounts of business growth and scale with little to no ongoing investment for yourself.

It’s something we’ve done in our own health teams multiple times over the years, and it’s been very beneficial to the tune of 5 and 6 figure benefits on a yearly basis.

It’s also something we’re doing with huge success with our clients, right now and if you’re not focusing on the Golden Goose scenario for your business and team right now, then you really are losing out on one of the biggest and easiest ways to build and scale your business with the greatest amount of financial gain and ultimately the biggest amount of impact that your business can complete in the future.

Leadership is one of the most commonly discussed areas of business in the last decade.

And let’s be honest, everyone likes to tell you how good they are and their own secrets to better leadership.

The good news is in this short podcast you’ll learn the two key L words that will guarantee to improve your leadership qualities to those around you.

Best of all, it’s easy to do and implement and the results come instantly.

So, forget all the mumbo, jumbo around tips and tactics and just grab these two distinct keys that will unlock huge amount of growth potential in your leadership capacity right now.

Wouldn’t it be great if your team and business grew with automatic precision? Or the good news is that it can.

Having automated growth and predictable structure and cashflow is not just a pie in the sky concept.

There are a couple tricks of the trade that will help. The easy way to get more people empowered and creating more leaders in an automated fashion.

The best news is that it’s predictable. It’s simple. It’s quick. And all of us can do it and reap the rewards.

All the details are in the podcast here. So, jump in and ensure you too can get the automatic growth for your team and business like many allied health professionals and medical professionals are currently doing.

This is not some rah-rah motivational unicorns and rainbows podcast.

This is exactly what all of us need to be reminded of right now.

Are you empty? Are you energised? And what difference does it make to how you play the game in business and with your clients?

There are 2 major tell-tale signs around motivation, inspiration and the challenges or benefits seen as a result.

The next 10-minutes is not a soft feel-good podcast. It’s the brutal truth and reality that all of us need to understand, identify what’s needed and the habitual change that needs to occur for all of us right now.

Stop reading this. Press play and get stuck into it to make sure your always on the right-hand side with energy and not on the left-hand side with empty.

We always hear about cash, finances, money, bonus incentives and much more when we talk about our team in the health and medical industry.

But what if I told you it was never actually about the money.

Because in reality its not. It never is.

There’s always underlining reasons and avenues why money is thought to be a problem or challenge or in some situations the solution to the problem. But it’s not.

It’s just that we’ve always been entrenched into talking about it and it’s the lowest hanging fruit for us to be able to feel like we can justify, or pin further discussions based on these topics when in actual fact it’s really the real problem.

It’s no different to a practitioner addressing a client’s “pain” and not finding the real reason and underlining emotional hook before treatment commences.

Knowing the reasons why and identifying them is crucial if you really wanting to be able to create more time, money, freedom and impact.

We all get nervous in business at all different times in all different ways. It’s normal and natural but we must admit it is all there.

The trick is how do you best contain that nervousness and be your best. Perform at your best. Give your best.

If we look deep down it might be when we’re with clients one on one. When we’re about to present to a group of challenging clients. Maybe it’s a new service or program you’re delivering for the first time. Maybe it’s a proposal to a big corporate company.

We all get nervous but there’s a simple trick of how to switch that around very quickly and easily and replace that nervousness with a very beneficial trait that will guarantee your success.

And best of all, it’s something I’ve learnt personally from a special young girl in the past months, and it’s had a profound effect on myself and many other successful global business leaders and I want you to learn from this right now and get success from it as well.

Yes, that heading might sound a little bit strange for the healthcare and medical industry. But it’s so damn true.

We always need to be ethical, moral and behaving ourselves and the headline is not meant to deviate our thoughts at all. In actual fact, what it’s meant to do is show us that so much of what we currently do doesn’t even sound sexy or beneficial.

Think about the types of services we offer and the way in which we engage people in our marketing. It’s bland. Boring. It’s certainly not desirable and hence why it’s probably not as beneficial as it could be.

But there’s a simple and very easy way to fix that. We need to make it sexy, and it makes people buy.

Science proves it. The marketing world has known it for decades and with these few simple and easy tips right now, you can make your service-based products and services a lot more sexy and enable a lot more people to more easily buy.

It might seem strange for that heading to be the same of this podcast but essentially, it’s 100% true if your wanting to build a more successful health and medical business.

It’s always your eyes and the power of what you do with your eyes that is going to be better as a relationship builder than what your words can ever be.

Forget your niche. Forget your guarantees. Forget the rubbish you hear from self-proclaimed gurus about how you need to be the solution to their problem.

It’s not about your words. It’s all about your eyes and understanding how simple it is, yet so damn powerful to use your eyes before your words is here in this podcast right now.

Sounds simple but it’s the biggest challenge many business owners are facing right now.

It’s been trained all throughout our education and academic years to be better. To do more. Improve on this. Attention to Detail. Make this extra little bit shine.

It’s always about being better and striving towards perfection but unfortunately for health and medical professionals, it’s actually the biggest enemy of done. The self-limiting, yet non deliberate actions of trying to make everything perfect (or at least much better) has long been entrenched in our learning process but it’s also the No. 1 reason why you don’t ship, develop, implement etc at a faster rate and have even more impact, growth, and scale right now.

Perfect is the enemy of done and in this podcast is some great examples and ways for you to easily transform your life, your team, your business and have even more with even less.

If it works for Sir Richard Branson, then it will also work for you.

Let’s stop asking what needs to be done, what is the next step, what’s my priorities and all of the other questions that start with the word “what”.

It’s not about asking what but instead asking who.

It’s a fundamental flaw that so many business owners in the health and medical industry struggle with and it’s ingrained with us since our academic days to the detriment for the ability for us to get better outcomes with our clients.

In this 8-minute powerful podcast we dive into the biggest challenges around the “what” and “who” complex and it’s something that you need to have a reminder of and know more about right now.

Often the way people grow their business is to involve sales and marketing tactics that rely heavily on talking themselves up, making themselves look amazing and making their material all about themselves.

One of the best ways to grow and build your business and team is to actually shine the spotlight on other people and not yourself.

It's a great skill and strategy that needs to be developed and implemented. If you're wanting to be able to more organically grow and get more trust, respect and authority in your marketplace.

There are multiple benefits and it's a win-win situation for everyone involved, even backed by science as to its benefits.

So jump in now and in under 10 minutes learn how you can better harness spotlighting other people for your own team and businesses benefit.

It might sound strange to have to learn how to learn, but it’s crucial if you want to be successful.

Whilst we all have loads of different tips and tricks that we could learn from almost anyone, it’s not about what you’re learning that’s most important.

It’s actually about how you learn that will enable you to thrive and make every post a winner in your learning success journey.

Understanding the most efficient and effective way for you to be able to learn to be successful is literally the first key and most successful approach that you must be able to implement right away.

The great news is that’s it simple, easy, quick, and effective. All the details are in the podcast in the next 10-minutes right here.

Let’s not kid ourselves, we all have cancellations in our business from time to time. Regardless of how good you are, how effective your treatment is, they will still occur.

So, what do you do when it does occur? What do you say? How do you deal with the situation? How do you turn a negative into a positive?

Loads and loads of questions that need to be answered. And more so, loads of these answers hold the key to how your business can decrease cancellations but also learn and grow from them as a result.

In this podcast, I go through several of the first steps that all team members must be aware of and know when they answer a phone call to do with a client cancelling an appointment.

It’s simple, quick and easy to learn but does take a little bit of practice to implement. The best news is that its simple, easy and effective for everyone to be able to work from this model to ultimately create a large positive from a negative but also getting the simple and little things right from the very start of that cancellation conversation.

All of us have challenges and obstacles we are trying to get past in our business.

For many of us, we look to external factors, people, mentors and what’s working in the industry, to implement the changes we need and create momentum to move forward.

And the opportunity for you to do that for yourself and reap the benefits is right here in this podcast.

Global leading digital marketing strategist and business growth expert from America, Judi Fox joins us on a powerful webinar and ensures within the next 12 minutes, you’ll know exactly what you need to do right now to move past your biggest challenge and what’s holding you back in your business right now and create more momentum, more scale, and more impact to the lives around you.

Just like Maverick in the brilliant movie Top Gun, never let anyone lose that loving feeling.

And we don’t need to be a “Goose” to ensure it doesn’t happen.

Client retention in health and business is the Number 1 way to be able to create sustainable and scalable growth over time and it’s by far the cheaper and easier way than always trying to source and attract new clients and referrals.

The good news is there’s only 3 reasons why people lose that loving feeling and leave your business and understanding what they are, what to look for and how to best prevent it from occurring is critical for success in your business.

So, don’t be a goose. Get in right now and make sure you don’t let anyone lose that loving feeling for you and your business right now.

Yes, I did call them staff, not team. There’s my first mistake.

But in all honesty, there’s one significant hidden cost to employing staff that will always greatly reduce your company’s ability to grow, scale and have impact.

The real challenge is that most health and medical business owners don’t have any knowledge of that cost, don’t see it until it’s a problem and too late and ultimately fluff around and are not efficient and effective in that situation which only bleeds more money and profits from their business.

Getting control of this by having the right understanding and being proactive in ensuring this doesn’t occur will literally leave your business tens of thousands of dollars every year better off.

So, learn about it right now. Implement hard and ensure that you can reap the benefits of literally tens of thousands of dollars every year by ceasing or significantly reducing this hidden cost in regard to employing staff.

You’re probably reading this and wondering how volleyball has anything to do with building and scaling your health business.

Well, you’ll be surprised to know the similarities between the 3-steps in volleyball and the 3-steps you need to complete in your marketing journey with clients.

The similarities are scary between these 3-moves in volleyball and what you need to be doing to grow and scale your health and medical business and ultimately have more impact.

The challenge is, as business owners we often only do part of the job and yet with the right method in place you can have a lot more fun, get a lot more growth and create a lot more impact.

So, throw on your budgie smugglers and let’s get stuck into some understanding about how playing beach volleyball on a beautiful summer’s day can massively help you better market and grow your business.

So many people are amazing at promising the world. Maybe, it’s not promising the world but it’s at least promising or stating so many things that they are about to do.

But often. An often way to regularly, they don’t follow through and get it done.

This is about knowing what to say and what to commit to and the art of actually getting it done. It’s goes to the core of who we are. The accountability of a business owner. The integrity of the person.

The good news is that it’s simple to make this happen and as a secondary and often most important result, drives more momentum forward on multiple levels. It’s this momentum that enables you to actually start doing less and still have more.

The mentality of driving this momentum and the art of doing more and not just saying it, to then make more happen from you doing less, is one that is hard to understand. But every successful business owner and entrepreneur knows that it’s true.

So, dive in now. Get the gold nuggets and implement straight away, so you to will have a better understanding of the art of doing less and having more.

So, what actually is an Integrator? And more so, why do I need one in my business?

These are great questions, and, in this podcast, I’ll explain how a company’s ability to scale and often scale at the pace that the owner wants, is directly proportional to having the right Integrator in the business.

So, if you’re wanting to grow and scale right now, you need a great Integrator.

Often, an Integrator is disguised in businesses under different names and slightly stuck in different roles, but you’ll see from this podcast how you can identify the Integrator that might already be there, and if not, you’ll know exactly who you are needing to bring onboard into your business to grow and scale to achieve the impact and results that you ultimately desire.

We all know how a fast and ever-changing the business marketplace can be. But learning from the best and what’s currently working right now is always one of the fundamental steps to success.

What’s hot? What’s not? What do you need to do right now and how can you best learn and leverage growth and impact for your business?

These large and frequent changes to marketing and sales strategies is something you need to be on top of and learn from one of the leading experts is a huge benefit to all of us in the health industry.

Jump into this short and sharp, yet very powerful podcast to ensure you maximise every opportunity that you have to grow and scale your business with what’s working right now.