Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Experience Show Podcast to discuss optimizing experience for your audience.

Special thanks to our sponsors:* Uberflip * Emma * Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode* The three questions you should be asking your audience after they engage with your content. * Shocking research about how most marketers are approaching experiences. * Why surveys alone won't cut it when it comes to gathering experience data. * Where to start when revamping your experiences. * The case for a Chief Experience Officer. * Who should own the customer journey map. * A preview of Mat's upcoming keynote at Conex 2019!

Resources* Get the free Content Experience Report here. * Stay connected with your email subscribers using Emma. * Learn more from Salesforce Research.

Visit contentexperienceshow.com for more insights from your favorite content marketers.