Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to find meaningful information for segmentation
• How to conduct research to build attitudinal personas
• How to balance “deep dives” with archetypal personas
• Why typical demographic information is ineffective for segmentation

Resources

• Uberflip
• Convince & Convert
• Audience Audit
• Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler

Visit contentexperienceshow.com for more insights from your favorite content marketers.